Footprint Digital Drop In - Fundamentals
Footprint Digital (http://www.footprintdigital.co.uk)
Helping Businesses Make More Money Online
Footprint Digital exist to help businesses make more money online. Our vision is to help every business in the world achieve more. Footprint Digital efficiently provide expertise to help established businesses grow. Operating as outsourced strategic digital advisors the team at Footprint provide SEO, PPC and CRO services.
Wednesday 26th October
Half day course
9.15am - 12.30pm
Limited to 8
Footprint Digital, 12a Chapel St North, Colchester
The course is designed to help those that are responsible for making more money online for businesses. It is especially useful for Marketing Managers and Digital Marketing Managers that want clarity on where they should be investing budgets for maximum impact.
It is for for companies that turnover between £1-20 million that are looking to grow by at least 20% year on year.
The course starts with the basics but quickly extends to in depth technical detail that would be appropriate for those that would like to enhance their understanding.
The course covers the following topics:
SEO - How to make Google Love Your Website
PPC - How to make the most of Google Adwords
CRO - How to improve your website conversion rate
Analytics - How to make better business decisions every time
Greater confidence in where to invest budgets to make the most of the digital space.
Clarity on how all of the different methods of marketing online fit in.
Foundations understanding of the principles of effective SEO, PPC and CRO
How to make the most of Google Analytics
Enthusiasm and excitement
Welcome Tea & Coffee
9.30 – 9.40
"What is better than Love? (The power of data and how to harness it.)"
9.40 - 10.00
"How the web works"
10.00 - 10.30
"How to make Google love your website"
10.30 - 10.50
Tea, Coffee and Snacks
10.50 – 11.15
"How to get the most out of Google Analytics"
11.15 - 11.40
"10 Steps That Ensure Adwords Success"
11.40 - 12.10
"It's time to Go Global. Digital Marketing & SEO to The World"
12.10 - 12.30
"How to create killer A/B tests that dramatically increase your website conversion rate"