'UX Design for Startups' will cover the principles of what is UX design, and how to apply the UX design process to build new, human-centred design based products. Specifically, we will explore how startups with limited resources can use this process to better understand what their customers want and need. This interactive workshop will aim to push founders to see through the eyes of their customers and to acquire the tools needed to build great experiences for them.

This workshop will be run by Alana Matos. Alana is a UX Designer, writer and entrepreneur from Puerto Rico, now based in London. She previously co-founded an edtech startup after completing her Master’s at Harvard University. She currently works as a UX Designer at The Economist, where she works on user experience design for Economist apps and newsletters.

Agenda

- What is User Experience design?

- How this process is applied to real companies/experiences

- The UX design process and your startup

- Interactive exercise

- List of tools

- Questions/comments

This workshop is being run as part of the FORWARD Accelerator Programme by Birmingham Enterprise Community. This session is open to anyone to attend free of charge. For further details on this session or the accelerator programme, please contact hello@birminghamenterprisecommunity.co.uk