Foundations of a Brick and Morter Business Online Course

Start your retail journey smartly—build a solid business base with zero fluff.

Overview:

In a time when retail competition is tougher than a stale biscuit, knowing how to set up and run a proper brick and mortar business is crucial. This course is designed for those ready to open the doors—literally and legally—without needing a 200-page business manual to decipher it. From picking your business type to making sense of licenses, you'll cover the essentials without the usual jargon headache.

You'll also get a solid understanding of how to position yourself in the market (without playing a guessing game) and how to attract customers with smart marketing and merchandising strategies. Whether you’re opening a cosy boutique or a bustling café, this course will help lay down the path—no fluff, no nonsense, just the good stuff to get your business noticed and legally sound

Learning Outcomes:

• Identify the best business type suited to your strengths.
• Understand the basics of market research and analysis.
• Recognise your competitors and learn what sets you apart.
• Navigate required registrations, permits and licensing clearly.
• Build a marketing plan tailored to your business goals.
• Learn merchandising strategies to drive foot traffic effectively.

Course Curriculum:

• Chapter 1: Introduction
• Chapter 2: What Kind of Business Do I Want?
• Chapter 3: Know Your Markets
• Chapter 4: Know Your Competition
• Chapter 5: Registrations, Licenses, and Permits
• Chapter 6: Marketing and Merchandising

Who is this Course For:

Aspiring business owners wanting to run a physical retail store

• Online sellers planning to expand into brick and mortar retail
• Graduates looking to understand how retail businesses operate
• Entrepreneurs needing to grasp business registrations clearly
• Creatives planning to turn their passion into a shopfront
• Anyone eyeing high-street presence with smart planning
• Side-hustlers aiming to take things full-time and store-based
• Hospitality enthusiasts wanting to legally open their own café

Career Path (UK Salaries):

Retail Store Manager – £30,000 average per year

• Small Business Consultant – £35,000 average per year
• Marketing Executive (Retail) – £28,000 average per year
• Visual Merchandiser – £26,000 average per year
• Franchise Owner (Retail Sector) – £40,000+ average per year
• Business Development Executive (Retail) – £32,000 average per year