Workshop overview
Through a dynamic mix of short lectures and hands-on activities, this two-day workshop introduces participants to a flexible framework for practicing the discipline of Human-Centred Design. Participants will learn how HCD can be used to:

- Understand the needs of the different stakeholders.
- Encourage frequent prototyping and sense-checking of ideas.
- Promote effective interdisciplinary collaboration.
- Provide teams with a repeatableway to innovate.

Who should attend?
Those who wish to accelerate innovation with in their organisation, are interested in Human-Centred Design (Design Thinking), or who want to improve their skills in these areas, including:

- Product managers, designers, researchers, user experience professionals, marketers, consultants, engineers, and learning professionals interested in improving their skills in Human-Centred Design.

- Business, non-profit, government, and academic leaders in building a culture of innovation or otherwise creating new value through Human-Centred Design.

What do you teach?
Examples of methods we typically teach include:

PUTTING PEOPLE FIRST

- Stakeholder Mapping
- Interviewing
- Persona Profiles

FROM EMPATHY TO INSIGHT

- Contextual Inquiry
- Experience Diagramming
- Rose, Bud, Thorn

USABILITY INSPECTION

- Heuristic Review
- Affinity Clustering
- Importance/Difficulty Matrix

ENVISIONING POSSIBILITIES

- Abstraction Laddering
- Creative Matrix
- Concept Posters
- Visualize-the-Vote
- Video Scenarios

RAPID ITERATION

- Bull’s-eye Diagramming
- Schematic Diagramming
- Rough and Ready Prototyping
- Usability Testing

What else do I get?
Included in your registration fee, you’ll receive LUMA Institute’s “Innovating for People: Handbook of Human-Centred Design Methods” and “Innovating for People: Human-Centred Design Planning Cards”.

How is the course different?

- Practical and hands-on with a focus on learning-by-doing, using several different practice exercises that combine individual work with small group collaboration.

- Taught by experienced practitioners (not professional facilitators who teach the material but have never practiced it themselves) working in product, service and experience design.

- Flexible framework and methods relevant to different industries and design challenges, including digital products, physical products, services, processes and policies, and applicable across the entire product/service development lifestyle (front end and back end).

- Small class size (max of 12) for more individual attention.

What have past attendees said?
“Fantastic introduction to the benefits of design thinking for any business. It makes what could be seen as foreign activities to “non-designers” accessible and easy to take away and introduce to your company.”

Where is it, when does it start and what about lunch?

- Workshops run from 8:30 AM to 5:15 PM over two days.

- London workshops take place at our office in Hammersmith: PDD Group, 87 Richford Street, W6 7HJ, on the first floor, up one flight of stairs (no lift).

- Breakfast and lunch are included.

- After you register, we will provide information on hotels and transportation, reserve a parking space and ensure that we are aware of any dietary restrictions or other special needs.

Price, payment and refunds?
£1295 + VAT. Discounts are available on group bookings. Payment via Eventbrite, Visa and MasterCard, or invoice. There are no refunds on bookings, however you can transfer your ticket to a workshop at a later date or send someone else in your place.

Contact
For more information get in touch:
e. luma@pdd.co.uk
t. +44 (0)20 8735 1111

Or visit:
http://www.pdd.co.uk/capabilities/hcd-training

Foundations of Human-Centred Design (HCD) for Innovation