Founder Led Sales Mastery - Sales for founders workshop

Founder Led Sales Mastery - Sales for founders workshop

Join our online workshop to master sales skills specifically tailored for founders, led by experienced entrepreneurs.

By KPI Labs

Date and time

Thu, 8 May 2025 11:00 - 12:00 PDT

Location

Online

About this event

  • Event lasts 1 hour

Founders: Master the Art of Selling

Are you a founder who knows your product inside out but struggles to convince others of its value? You're not alone.

Join sales strategist Jock Chan for this focused 60-minute workshop designed specifically for founders who need to drive revenue while staying true to their vision.


What makes this workshop different?

No generic sales tactics. Instead, you'll learn proven frameworks to leverage your unique founder perspective as your greatest sales advantage. We'll explore key principles that transform technical knowledge into persuasive conversations that close deals.

You'll discover:

  • How to craft an elevator pitch that captures attention in seconds
  • A framework for authentic sales conversations that convert
  • Clear language to articulate your unique value proposition
  • Solutions to the common emotional barriers that cost founders deals

While we can't review everyone's individual pitch during our time together, we'll address real challenges from attendees and provide actionable advice you can immediately apply to your specific situation.

Previous attendee: "Jock helped me completely reframe how I talk about my product. I stopped losing deals to 'no decision' and started closing consistently."

Reserve your spot today and learn how to turn your founder passion into a structured sales approach that actually works.

Frequently asked questions

Is this workshop just theory, or will I get practical advice?

This workshop focuses on practical, actionable sales techniques specifically designed for founders. You'll learn frameworks you can implement immediately to improve your sales conversations and outcomes.

I'm not naturally good at sales. Will this still help me?

Absolutely! This workshop is specifically designed for founders who don't identify as salespeople. You'll learn how to leverage your product knowledge and passion rather than trying to adopt traditional sales tactics.

How is founder-led sales different from regular sales training?

Founder-led sales leverages your unique position as the creator and vision-holder. This workshop focuses on authentic selling techniques that feel natural when you're deeply invested in the product.

Is this suitable for B2B, B2C, or both?

The principles work for both B2B and B2C founders, though we'll address the different dynamics of each selling environment and how to adapt your approach accordingly.

My product is quite technical. Will this help me explain it better?

Definitely. We'll specifically cover how to translate technical features into benefits that resonate with non-technical buyers – a common challenge for technical founders.

I've tried sales scripts before and they felt inauthentic. Is that what you're teaching?

No. Rather than rigid scripts, you'll learn conversational frameworks that allow you to be yourself while effectively guiding prospects toward a decision.

What if I'm selling a service rather than a product?

The frameworks apply equally well to services. We'll discuss how to make intangible value tangible and how to position yourself as both the service provider and business owner.

Tags

Organised by

KPI Labs

Jock Chan is a pitch deck specialist and sales strategist with 20+ years of experience helping founders and teams craft compelling narratives that convert. As a judge and mentor for London accelerators, Jock transforms complex value propositions into clear, persuasive messaging that investors trust. His workshops combine sales psychology, strategic positioning and AI-powered solutions that deliver measurable results.