£25 – £50

Founders Unite - What do your customers actually value?

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Millers Yard

Gillygate

York

YO31 7EB

United Kingdom

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Founding a business is not for the faint-hearted!

One minute you have an idea, the next you're building a MVP, raising finance, hiring staff, all while you are learning on your feet and trying not to make all the mistakes experienced founders have urged us not to make. It can be daunting and stressful. Particularly if you're a solo founder or entering into new and fast-paced markets.


At this session, you'll meet fellow founders, share experience and hopefully, learn a thing or two about the most important part our business - Our customers!


Among the most effective and rewarding ways to make sure your business thrives is to have a good understanding of your target customers, know how value is created for those customers and then harness this knowledge into a compelling value proposition.

Essentially develop...


an innovation, service, or feature intended to make your company or product attractive to your customers

which forms the basis of and underpinning your sales, marketing and product development efforts.


Easy eh?


We all know that we should continually talk to our customers and most of us actually do.

We send out surveys and even call them up to ask them what they think about this and what they think about that.


It turns out almost all of us are doing it wrong!

One wrongly worded question and inadvertently your customers are telling you what you want to hear. Bad customer conversations are actually worse than no conversations at all, lulling us into a false sense of security and leading us up an expensive and time-consuming garden path!


After this practical, hands-on session you will have extended your support network and you’ll have the resources and tools to help you:

  • Identify your most important customers.
  • Speak to customers to gain an understanding of what they truly value.
  • Interpret these insights to develop a value proposition that resonates with your customers.


If you have any questions at all please don't hesitate to get in touch.


Sam

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Date and Time

Location

Millers Yard

Gillygate

York

YO31 7EB

United Kingdom

View Map

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