In a bewilderingly complex world, our psychology has evolved to focus our attention on small, manageable boxes of information. These self-imposed boundaries define our interpretations and messages based on what we include, emphasise or exclude – massively affecting perceptions of the narrative. What techniques can we use to effectively edge our messages? How do our stories look through a new frame?
Join conservationist and cartoonist Ralph Underhill to explore exciting new ways to frame your message.
Gain insights into ways that the framing of an issue impacts the perception from the audience
Explore ways of reframing environmental narratives to shape how the message comes across
RALPH UNDERHILL isn’t massively keen on talking about himself but if pushed he might say he is an environmentalist and conservationist with experience in facilitating, communications and campaigning. He might also tell you that he has worked in the conservation sector for a number of organisations including the Campaign for National Parks, Buglife and RSPB. He currently leads the Framing Nature project at the Public Interest Research Centre, which is looking at how best to use insights from social psychology and linguistics to motivate people to care about nature. Ralph is also a cartoonist working exclusively for NGOs.
SESSION CHAIR AMY COULTHARD studied at UWE in Bristol and have a BSc in Geography and Environmental Management. She started her career with the Farming and Rural Conservation Agency 15 years ago, supporting and advising landowners responsible for Agri-environment agreements. Natural England was formed in 2006 and Amy became more involved with the management of protected sites. She now manages staff who are establishing the Somerset, Dorset and Severn stretches of the England Coast Path, delivering Agri-environment schemes and protected sites.
As a team they actively engage with landowners and local conservation organisations to deliver positive outcomes for the natural environment.
Amy’s involvement in the Batscapes project over 10 years ago triggered a passion for bats and partnerships. She is on the West of England Nature Partnership (WENP) steering group and a member of the WENP Iconic Wildlife and Landscapes working group who recently launched the Severnside Nature Improvement Area. Amy is also involved with the Cotswolds Ecological Network Forum and the West of England B-Lines projects. She had a great time with BNHC this summer at the Festival of Nature in Bath making pompom bats.
This toolbox session is part of Communicate 2016: Swapping Spectacles. Communicate is the UK's annual, two-day conference for environmental communicators. For full conference rates, programme and bookings please visit www.communicatenow.org.uk
if you would like to book on to this session only please continue through the Eventbrite process to booking and payment. Please access single sessions via the Conservation Education Centre entrance on Guthrie Road - do not queue up with the zoo guests at the main entrance.