In a bewilderingly complex world, our psychology has evolved to focus our attention on small, manageable boxes of information. These self-imposed boundaries define our interpretations and messages based on what we include, emphasise or exclude – massively affecting perceptions of the narrative. What techniques can we use to effectively edge our messages? How do our stories look through a new frame?
Join conservationist and cartoonist Ralph Underhill to explore exciting new ways to frame your message.
Gain insights into ways that the framing of an issue impacts the perception from the audience
Explore ways of reframing environmental narratives to shape how the message comes across
RALPH UNDERHILL isn’t massively keen on talking about himself but if pushed he might say he is an environmentalist and conservationist with experience in facilitating, communications and campaigning. He might also tell you that he has worked in the conservation sector for a number of organisations including the Campaign for National Parks, Buglife and RSPB. He currently leads the Framing Nature project at the Public Interest Research Centre, which is looking at how best to use insights from social psychology and linguistics to motivate people to care about nature. Ralph is also a cartoonist working exclusively for NGOs.
This toolbox session is part of Communicate 2016: Swapping Spectacles. Communicate is the UK's annual, two-day conference for environmental communicators. For full conference rates, programme and bookings please visit www.communicatenow.org.uk
if you would like to book on to this session only please continue through the Eventbrite process to booking and payment. Please access single sessions via the Conservation Education Centre entrance on Guthrie Road - do not queue up with the zoo guests at the main entrance.