This workshop will look firstly at the different types of Intellectual Property in business and particularly in the context of potentially allowing others to use it in a franchise context. So we look at the forms of IP, it’s protection and packaging it up to allow selected partners to use it. (Implication being that you don’t want all and every one to be able to use your IP).

Secondly, the workshop will look at what is meant by Franchising (Business Format Franchising), the key components required to successfully develop a business format franchise and how to assess if it’s the right growth strategy for your business.

Workshop outline:

- Understanding the value of intellectual property

- Recognizing how your IP applies to the business, how to protect it and package it for others to use

- What is Franchising

- The key elements required to successfully franchise your business and build your value

- Assessing Franchising as a potential and viable strategy to grow your Business

Delivered by Robert Looker of Highbury Ltd, this workshop will look at the different types of Intellectual Property in business and the value of managing and protecting it.

About Highbury:

Highbury is an independent consultancy specialising in international technology and product, market due diligence, valuation and commercialisation across a range of technical fields.

Highbury focuses on industries whose lifeblood is the creation of new innovations, technologies and products. With an international client base covering many sectors such as biotechnology, healthcare, automotive and environmental.

About Robert

Robert Looker is a Director at Highbury limited since 2012. He is a qualified lawyer (non-practising) and has over 25 years’ experience of franchising (Rob worked for the British Franchise Association for 7 years) , licensing and ‘ replicatory methods of business growth’ both in the commercial and the not for profit / social enterprise sectors and in the development and delivery of Business Support.

Rob is also actively involved in hands-on delivery of business support to start-ups and growth capable companies as well as the renewables sector, putting investment and funding deals together, as well as supporting businesses and social and community organisations to become ‘investment ready’.

Testimonials:

“I can highly recommend Rob as he is grounded, practical and capable of thinking ’outside the box’ and has been a great help in supporting myself and Circle Sports to develop and grow our business.”

Turly Humphreys, Founder of Circle Collective (formerly Circle Sports and Circle Community Charity)

“I can highly recommend Rob and Highbury as they understand the issues faced by growing businesses and the required steps to develop and implement business models for growth and make things happen. Rob

and Highbury have been a great help in supporting myself and humanutopia to develop and grow our business.”

Carlo Missirian, Director at Humanutopia

We hope that you will take this opportunity to join us at what is sure to be an interesting event.

This workshop is part of the Innovate Northamptonshire project which is part-funded by the European Regional Development Fund and aims to promote research and innovation within small and medium sized enterprises across Northamptonshire.

To be eligible to attend this workshop companies must:
- Be registered or trade from a Northamptonshire address
- Be an SME (less than 250 employees and less than £42 mil turnover)
- Complete an Innovate Northamptonshire project registration form