Tea & Coffee 6:00pm for 6:30 start, please book to help us to plan the catering
Speaker Paul Jennings
For future products to be most successful, they need to be optimised to suit the subjective and emotional responses of their users. However capturing, understanding and converting people's thoughts into a form that is useful for designers and manufacturers is a significant research challenge.
WMG's Experiential Engineering team is taking on this challenge: they are a group of researchers who cross traditional academic boundaries, with expertise in engineering, design, physics, health and psychology.
This talk will introduce the work of the team, using their work on "vehicle sound" to illustrate some principles, including novel target setting and prediction techniques for sound evaluations, and new methods for performing subjective evaluations using an interactive vehicle sound and vibration simulator. Emphasis will be given to IT tools and techniques.
However it will also explain how these research outputs have benefits in areas as diverse as the reduction of carbon emissions from vehicles ( linking to the teams separate research on hybrid and electric vehicles ), and better healthcare environments for patients and clinicians.
When & Where
WMG, The International Digital Lab
WMG SME Team
WMG has a dedicated SME Programmes Team, led by Dr Mark Swift. The team links SMEs directly with the research and emerging technologies available within the International Digital Laboratory and the new International Institute for Product and Service Innovation. WMG has a long tradition of working with small and medium-sized enterprises (SMEs) in order to help them access new technologies and become more competitive.
The team offers a range of services including:
Technology Demonstrations, Workshops, Networking Opportunities, Expert Consultancy, Access to Funding, Access to Research and Development Capability, Access to Students and Graduates.
We have expertise in a range of areas across digital technologies, materials, manufacturing and business management. Current key themes include:
Smarter social media, e-business models, cloud computing, digital manufacturing, mobile apps, product and service evaluation, smart materials, plastic electronics, sustainable polymers and composites, energy usage initiatives and visitor experience technology.