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FREE BUSINESS WORKSHOP by Why Marketing at The Yorkshire Business Festival

Yorkshire Ladies Links

Wednesday, 13 September 2017 from 11:30 to 12:15 (BST)

FREE BUSINESS WORKSHOP by Why Marketing at The Yorkshir...

Ticket Information

Type End Quantity
This ticket admits one person FREE of charge to the business workshop with WHY Marketing. Please also register for an admission ticket to The Yorkshire Business Festival to gain entry to the exhibitors area.
13 Sep 2017 Free  

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Event Details


Marketing With Meaning: It Starts With Why.

Join Why Marketing for the second free business session of the day hosted at The Yorkshire Business Festival, Cedar Court Hotel, Harrogate.

Hosted by Abi Pick 


An accomplished marketer, sales leader and business developer, Managing Director Abi Pick founded Why Marketing with the aim of helping businesses to achieve sustainable growth through innovative marketing.

Having worked with businesses all over the world, Abi is passionate about giving her clients a personal approach, well aware of the fact that every business encompasses a unique set of ambitions and objectives.

An expert in strategic planning, Abi believes that every strong marketing plan starts with one important question: Why? By getting to the heart of her clients’ needs and priorities, she’s able to find the how that enables businesses to achieve their goals.


Guest Speaker Rick Armstrong 


Non-Exec Director of Why Marketing, Rick Armstrong has an extensive global background in marketing, advertising, business consulting and motivational speaking. As Managing Director of Mentor Group, he’s committed to helping clients achieve business growth and personal development, through tailored coaching and consulting.

Rick is also the Area Director for BNI West Yorkshire and North Yorkshire - the world’s largest referral network with over 200,000 members worldwide. Why Marketing is proud to be a member of BNI.

The Workshop

Marketing…  Who needs it? What does it include? How does it help? Where do we start? 

It always starts with why…

Over the past two years alone, we have worked with over 300 businesses, the common position amongst these clients has been - an understanding of the need to ‘do marketing’ - but a fear of not doing the right activities, the associated costs and time it takes.  Frequently this is true when thinking about social media or embracing digital marketing activities.  The jargon tied up with marketing speak can make anyone feel like it’s a dark art. 

Our marketing workshop is designed to allay your concerns, help you focus on what your business needs and demonstrate how to measure the return on any investment you make, be it monetary or your personal and corporate resources.

This session will cover;

  • Let’s start with why?
  • Who am I talking to?
  • The foundations of success – getting the basics right
  • What considerations should I bear in mind when planning my online strategy?
  • Do I need a website – should I replace the website I already have?
  • SEO/PPC/Content Marketing/Digital Marketing… what does it all mean?
  • Let’s talk social
  • Multi-channel marketing
  • Back to why….                                                                                                                         

Whether you are a brand-new business, or part of a marketing team looking for inspiration, register now for this event for which places are limited.  We look forward to meeting you!



If you would like to find out more information about this FREE business workshop please contact WHY Marketing at:







Following on from the success of last year's South Yorkshire conference we are pleased to announce that the Yorkshire Business Festival celebrating women in business is being hosted in North Yorkshire at The Cedar Court Hotel, Harrogate on 13th September, 2017. Over 600 delegates are expected - Join us for a free day of networking, education and motivation. Delegates will have the opportunity to network and purchase products with over 60 exhibitors showcasing well-known brands and services. You can also register for 5 FREE business workshops being hosted throughout the day. 


Delegate Registration: Open from 10.00am until 3.30pm: 

All business workshops are being hosted at The Yorkshire Business Festival. You must have a general conference admission ticket to gain entry to the event and separate tickets to your chosen business workshop. Business workshop sessions are FREE TO ATTEND. All business workshops must be pre-booked on Eventbrite or through our Yorkshire Ladies Links website prior to the conference, if you haven’t booked a ticket you can still attend a session if we have availability, we just kindly ask you to wait for all delegates with tickets to be seated.


YORKSHIRE BUSINESS FESTIVAL general admission ticket link



Exhibitor area: Open from 10.00am until 3.30pm 


The Cedar Court Hotel in Harrogate stands as the spa towns first purpose built hotel, dating back to 1671. Overlooking the famous 200 acre Stray, the magnificent hotel building is unique, and Grade II listed, with bags of character to complement the convenience of its prime North Yorkshire location. With all the modern facilities you'd expect of four star accommodation, yet all the charm and elegance you'd associate with a 17th century building, the hotel is perfect for family getaways, romantic retreats, conferences and events.

FREE internet available throughout the hotel

FREE Onsite parking



Contact Yorkshire Ladies Links:

Please email if you would like to receive information on exhibiting or sponsorship opportunities:

or telephone our event organiser Melanie Malcolm on 07801 072222

To find out more about Yorkshire ladies Links Conferences and events please take a look at the Yorkshire Ladies Links website

Twitter @LadiesLinks



You can also find Yorkshire Ladies Links on Pinterest, Instagram and Google+

Do you have questions about FREE BUSINESS WORKSHOP by Why Marketing at The Yorkshire Business Festival? Contact Yorkshire Ladies Links

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When & Where

Cedar Court Hotel
Park Parade
HG1 5AH Harrogate
United Kingdom

Wednesday, 13 September 2017 from 11:30 to 12:15 (BST)

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Yorkshire Ladies Links

Welcome to Yorkshire Ladies Links

Bringing together women to share & inspire...Yorkshire Ladies Links is a non membership women's networking organisation, supporting professional business women from all sectors both online and offline through networking conferences and events. We welcome professional women, working mums, startup business owners, or those who simply want to support local events and charities. 

Please join us at:

The Yorkshire Business Festival celebrating Women in Business, 13th September 2017, Cedar Court Hotel, Harrogate, North Yorkshire.

The Yorkshire Christmas Shopping Spectacular, 12th November 2017, Old Swan Hotel, Harrogate, North Yorkshire.

Hellomynameis Charity Lunch with Christmas Shopping 1st December 2017, Old Swan Hotel, Harrogate, North Yorkshire.

Be Inspired Conference, 8th March, 2018, Wetherby Racecourse, Wetherby, West Yorkshire.

Now taking stand bookings and sponsorship for all our events.



Organiser: Melanie Malcolm

Tel: 07801 072222

Like us on Facebook & join our Facebook group Yorkshire Ladies Links, follow on Twitter @ladieslinks, Join our LinkedIn group, follow on Pinterest, Instagram and Google+

Yorkshire Ladies Links is a trading division of Bespoke Networking Ltd 

  Contact the Organiser
FREE BUSINESS WORKSHOP by Why Marketing at The Yorkshire Business Festival
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