*FREE LIGHTNING LEARNING* Side Hustle to Self‑Employment: Become Your Boss

Are you juggling a day job and a passion project? 

Have you been out of work and hoping to get back to doing something for yourself?

Have you ever thought “life would be easier if I worked for myself”?

Or maybe you’re just dreaming of making your side hustle your main gig but not sure where to start?

In this power‑packed 45‑minute session, Excalibur Press founder and chief vision officer Tina Calder will share practical, battle‑tested strategies to help you step confidently into self‑employment. 

Tina has spent nearly three decades building businesses, mentoring and coaching entrepreneurs.

She knows the truth of what it takes to move from “maybe one day” to “I’m my own boss”.

This Lightning Learning isn’t about theory; it’s about action. 

You’ll learn how to assess whether your side hustle is ready to scale, build a transition plan, avoid common pitfalls and market yourself like a pro. 

Tina will demystify the financial and legal basics, show you how to price your services and share mindset shifts that will help you overcome impostor syndrome.

Whether you’re a creative freelancer, a product maker, a consultant or someone with a passion project on the back burner, this fast‑paced session will give you a clear roadmap to make self‑employment a reality.

Or, maybe you’ve never thought about starting a business…maybe you didn’t think you could…maybe you aren’t sure what skills you would have that you could use to start a business…COME ALONG ANYWAY because you never know where your next idea will come from.

What You Will Learn

• Evaluate readiness. Know when your side hustle has the demand, revenue and systems to support you full time.
• Create your exit plan. Develop a step‑by‑step timeline to leave employment without financial free‑fall.
• Price and package. Understand how to value your services or products and set prices that reflect your worth.
• Master money basics. Learn the essentials of budgeting, cash flow and tax when you’re your own boss.
• Brand & market yourself. Discover low‑cost marketing tactics to build your customer base and attract repeat business.
• Stay compliant. Get to grips with the paperwork—registrations, insurance and simple contracts—to protect your new venture.
• Shift your mindset. Overcome fear, impostor syndrome and procrastination so you can take decisive action.
• Build a support network. Identify mentors, partners and communities that will support you on your journey.

🚀 Ready to become your own boss? Spaces for this live session are limited.

💥💥💥Secure Your Exclusive Spot TODAY!💥💥💥

Who Is This Training For?

✔️ Side‑hustlers and hobbyists ready to turn their passion into their primary income.

✔️ People not in the workforce but ready to do something for themselves.

✔️ Students who aren’t sure “what’s next”.

✔️ People with a dream!

✔️ Freelancers and consultants who want to formalise and scale their business.

✔️ Employees dreaming of escaping the 9–5 for self‑employment.

✔️ Start‑ups and micro‑business owners looking for a confidence boost and clear next steps.

✔️ Creative makers, coaches and service providers seeking practical guidance on going full‑time.

Ready to become your own boss? Spaces for this live session are limited.

Register now to secure your free spot, get a reminder before we go live and receive follow‑up resources after the event. Don’t wait - your future self will thank you!

About Your Trainer Tina Calder

Excalibur Press founder and chief vision officer began her career in journalism where she became an award winning showbiz and business reporter with nearly three decades of a career behind her.

Throughout her journalistic career Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.

Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and more recently Specify Magazine.

During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry..

In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more...She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.

In recent years after founding Excalibur Press, Tina has become an expert in sales conversion copywriting as well as a thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.

Having created a unique marketing and communications framework and new techniques for Excalibur Press, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.

Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.

Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.

With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.

In 2024 Tina launched Entrepreneurs Unleashed, a unique events and consultation company working to support entrepreneurs across Northern Ireland. Tina is also a mentor on a variety of business mentoring programmes across the country including Go Succeed, ASK, Women In Business and Young Enterprise to name a few.

In her personal life Tina is mum to Logan, is an advocate for ADHD services following her own diagnosis in 2022 and still insists on having a pen and paper everywhere she goes.

Connect with Tina on LinkedIn >> linkedin.com/in/tinacalder

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