Free Online Google Ads Workshop: For Any Business, Any Industry

Free Online Google Ads Workshop: For Any Business, Any Industry

By Marketingchimp

Stop wasting money on agencies, learn to run high-performing Google Ads yourself in this free workshop.

Date and time

Location

Online

Agenda

10:00 AM - 10:10 AM

Welcome & Introduction

We’ll kick off with a quick introduction to the session and walk through what you can expect to learn. You’ll get a clear overview of how Google Ads really works, why most businesses waste money on i...

10:10 AM - 10:35 AM

Setting Up Google Ads the Right Way

We’ll guide you step-by-step through setting up your Google Ads account properly. From choosing the right campaign type to installing conversion tracking, you’ll learn how to build your foundation th...

10:35 AM - 10:55 AM

Keyword Research That Actually Converts

You’ll learn how to find keywords that attract real customers — not just clicks. We’ll show you how to use keyword tools, understand match types (without the jargon), and set up negative keywords to ...

10:55 AM - 11:10 AM

Writing Ads That Get Clicks (and Customers)

This section covers how to write compelling Google Ads that stand out from the crowd. We’ll break down what makes a great headline, how to structure your descriptions, and how to use ad extensions to...

11:10 AM - 11:25 AM

Budgets, Bidding & Performance Tracking

We’ll explain exactly how to set and manage your ad budget, how bidding really works, and how to make sure you’re not overpaying for clicks. You’ll also learn how to track your results properly so yo...

11:25 AM - 11:40 AM

Managing & Optimising Your Campaigns

You’ll get a weekly checklist of tasks to keep your campaigns performing at their best. From what to pause to what to scale, we’ll show you how to stay on top of your ads without needing hours of you...

11:40 AM - 12:00 PM

Live Q&A + Bonus Tips

To wrap things up, we’ll open the floor for live questions and give you tailored advice on anything you’re stuck on. Plus, you’ll get access to bonus tools, templates, and insider tips to help you la...

Good to know

Highlights

  • 2 hours
  • Online

About this event

This isn't theory. It's the exact Google Ads process we use at Marketingchimp to generate millions of pounds in revenue every year for our clients, now tailored for businesses ready to take control of their marketing.

Whether you're a service provider, online store, or bricks-and-mortar business, you’ll learn how to launch, manage, and optimise your own high-performing Google Ads campaigns, without relying on expensive agencies.

What You’ll Learn in This Free Workshop

  • How to set up your Google Ads account the right way — step by step
  • The exact campaign structure we use to generate millions a year
  • How to find keywords that convert (not just burn your budget)
  • How to write ads that stand out and drive real clicks
  • Budgeting tips: what to spend, and where not to waste a penny
  • How to track leads, sales, and what’s actually working
  • Weekly checks to improve performance without guesswork
  • The biggest mistakes businesses make (and how to avoid them)
  • How to manage your campaigns with confidence — no agency needed

Who This Workshop Is For

  • Business owners tired of wasting money on marketing that doesn’t work
  • Startups and small teams who want to take control of their own advertising
  • Service-based businesses, ecommerce stores, local trades — any industry
  • Marketing managers looking to upskill and cut agency costs
  • Anyone who’s tried Google Ads before and got nowhere
  • Beginners with zero experience — we break it down step by step
  • Busy teams who want a proven process, not a YouTube rabbit hole

What You’ll Walk Away With

  • A step-by-step system to run your own Google Ads campaigns
  • Confidence to manage your account without paying agency fees
  • A downloadable checklist to guide your setup
  • Access to the workshop replay (so you don’t miss a thing)
  • Bonus tools and insider tips to shortcut your learning curve

Frequently asked questions

Why are you offering this course for free?

We know most businesses are overpaying for Google Ads management, or avoiding it altogether because it feels overwhelming. This workshop gives you the exact process we use at to generate millions of pounds in results. It’s our way of giving real value upfront, and if you want help afte

Will I be able to manage my account myself after this?

Yes — that’s the goal. We break everything down into simple, actionable steps so you can confidently run and optimise your own campaigns, without relying on an agency.

Do I need any experience with Google Ads?

Nope. This session is beginner-friendly and jargon-free. Whether you’ve never touched Google Ads or tried it and got stuck, we’ve got you covered.

How long is the workshop?

The live session runs for 2 hours, including time for Q&A at the end. It’s fast-paced, practical, and packed with actionable steps — no fluff.

Tags

Organized by

Marketingchimp
Free
Aug 30 · 2:00 AM PDT