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Free Seminar: Marketing in a GDPR World
Thu 27 April 2017, 10:00 – 11:30 BST
From next May, all the prospect email databases you’ve been using could become illegal. It’s likely that your customer database may too.
Why? Because 25th May 2018 will see the enforcement of a new data law – the General Data Protection Regulation (GDPR) – that requires everyone in your database(s) to have specifically opted in to receive communication from your business. If you can’t prove your contacts have opted in, you can’t contact them.
This is serious.
Providing the opportunity to “opt out” no longer counts as valid consent. Your customers have to be opted in too.
You could be fined 4% of your annual turnover. And the law will be enforced. This is not going to go away. You need to act now.
5 steps to take NOW
Awareness: ensure key people and decision makers in your business are aware the law is changing.
Consent: start the opt-in process with your existing data.
Best practice: B2C double opt in processes are now essential for B2B.
Define your opt-in statements: these should be clear and simple, leaving no room for doubt.
Data Protection Officer: designate someone to take responsibility for data compliance.
To help you understand the rules and what you need to do to comply, we’re running a special GDPR Seminar. Our team will guide you through the practical and technical requirements. We will also be joined by guest speaker Bethany Paliga from Forbes Solicitors who will be guiding us through the legal aspects of these changes.
Places are free but likely to fill up fast.
If you are unable to book your place here please call Pauline on 01706 222456 or email email@example.com.