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Free SEO Training

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IG3 8QD

Farnham Road

50 - 54 A&B Farnham House

Ilford

IG3 8QD

United Kingdom

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WITH EVERY BRAND FIGHTING TO GET TO THE TOP OF GOOGLE, UNDERSTANDING THE LATEST SEO RANKING FACTORS AND SEARCH ENGINE OPTIMISATION TECHNIQUES IS VITAL TO YOUR BUSINESS. On our SEO courses, you’ll learn to optimise your website in the best way to satisfy users, rank highly on search engines and increase your traffic. Our trainers have experience creating search engine friendly sites and will teach you the actionable skills you need. Our standard course provides an excellent introduction to SEO, covering all of the basic knowledge and fundamental techniques needed to run a search campaign. If you want to take things to the next level, our advanced course will provide deeper insight into the world of Google algorithms and technical SEO. Beginner Course In this one hour course you will learn basic of SEO: • What is Search Engine Optimisation (SEO)? • How does SEO work? Plus we go through *maximum two other topics from the list below, (you can choose which topic you like the most. If you are not sure which topic might be the most beneficial for you, our trainer will choose the topic for you, based on your goals) : * beginner course is just one hour long so we will not have time to go through more than two topics from the list below If you want to learn everything that you need to know in order to rank your website on the first page of Google, we advise you to attend our advanced SEO course. Beginner Course Key Performance Indicators (KPIs) • Keyword rankings • Traffic volume - quantity vs quality • Organic vs Pay Per Click (PPC) • Return on investment Constructing search engine friendly pages • Structured markup • The role of metadata • Building effective landing pages • Identifying problems with pages • Monitoring traffic flow Organic search • Keyword search and suggestion tools • Why some keywords are better than others • Analysing keyword density • What is good keyword density? • Quality keywords, not quantity • Keyword phrases and theme phrases • Implementing keywords into content Search Engine arketing • Effective use of social media • Linking to other sites • Site structure and internal linking Advance SEO course Introduction • What is Search Engine Optimisation (SEO)? • How is your organization doing? • How pages are indexed • How SEO has changed - Google Panda and Penguin Key Performance Indicators (KPIs) • Keyword rankings • Traffic volume - quantity vs quality • Organic vs Pay Per Click (PPC) • Return on investment Constructing search engine friendly pages • Structured markup • The role of metadata • Building effective landing pages • Identifying problems with pages • Monitoring traffic flow Organic search • Keyword search and suggestion tools • Why some keywords are better than others • Analysing keyword density • What is good keyword density? • Quality keywords, not quantity • Keyword phrases and theme phrases • Implementing keywords into content Search Engine Marketing • Popularity and link equity explained • Effective use of social media • Linking to other sites • Site structure and internal linking Defining a plan for your company or organisation • Key SEO tools • Setting SEO objectives • Monitoring your web stats • Maintaining your position • Latest Google Webmaster Central developments

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Date and Time

Location

IG3 8QD

Farnham Road

50 - 54 A&B Farnham House

Ilford

IG3 8QD

United Kingdom

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