The art of sales hasn’t changed!

Whilst the last year has presented us with a volatile and unpredictable world, which has seen the way we approach selling alter drastically, the fundamentals of effective selling and the hallmarks of a good sales person remain the same – 1) understand a prospect’s wants and needs, 2) suggest the best solution, and 3) achieve a win-win outcome for all stakeholders.

Successful sales people know that when they try honestly to see things from the prospect’s point of view, that they can provide accurate insight and a unique solution. Successful salespeople are constantly focused on building a mutually-beneficial relationship, not just one sale.

With a legacy of success in this field that spans the globe and dates back over 100 years, at Dale Carnegie we believe that effective selling requires productive relationships built on reciprocal trust. This comes from established credibility and a mutual understanding of value. These relationships happen when the seller can demonstrate a genuine comprehension of the client’s world—their real needs—based on asking powerful questions and listening skills that identify opportunities and challenges, and uncover unknown or unexpressed requirements. In an environment where the seller can’t always win on price or rely on in-person charisma, it’s important to be focused on the real customer wants and needs that will ensure mutual success.

This 90 minute webinar, Selling in the Digital Age, has therefore been specifically designed to demonstrate how the fundamentals of strong relationship selling can be related to any platform or medium for commerce. In this session we will:

Discover the key attributes of successful salespeople online
Examine the elements for building a strong sales culture
Discuss the importance of attitude and mindset in winning business
Explore an in-depth questioning model that will help you to build trust and credibility in front of your clients whilst gaining deep insight into their needs and purchase motivations.

Free Webinar: Selling in the Digital Age

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