When you register on this page, you will register for the challenge and you will be able to specify who of your team members will attend the Kick-off event.

Fresh Air is a creative challenge with the goal to stimulate innovation and creativity in out-of-home communications.

Block your calendar on SEPTEMBER 6th for a morning of inspiring talks from experts who will share their perspectives and knowledge on the world of out-of-home.

The challenge is open for all agencies and in-house creative teams.

Essentials:

We permit a maximum of three team/entries per agency.

A maximum of four team members can attend the kick-off event. However, the teams may have more than four members.

Entry to the challenge and Kick-off event is free.

BRIEF

Create a groundbreaking creative and innovative out-of-home concept for one of your agency’s clients.

Your concept must make revolutionary use of the OOH environment, while staying relevant in the outdoor media context and activating audiences on-the-go.

The winning idea will be produced and entered into the Cannes Festival of Creativity.

www.fresh-air-challenge.nl