Fresh Perspectives; Business Growth by Exploiting today’s Fractured Media
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Fresh Perspectives; Business Growth by Exploiting today’s Fractured Media

Fresh Perspectives; Business Growth by Exploiting today’s Fractured Media

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Aston Business School

Aston University

Birmingham

B4 7ET

United Kingdom

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How businesses can grow by exploiting today's fractured media

First the bad news: the traditional media has declined dramatically in the last 10 years. Then the good news: today’s media has fragmented into multiple parts, giving switched on businesses more opportunities than ever to get their stories across.

Steve Dyson will explain how a fast-changing media is now begging for user-generated content in print, online and on air. He will argue there’s never been a better time to get your brand out there – for free. Dyson will highlight how to stamp your presence on the new media world. And all attendees will receive a ‘Ten top media tips’ handout to remind them.

Benefits of attending

  • How to get started

  • How to refine messages, and

  • How to exploit today’s media to help businesses grow.

Speaker

Steve Dyson works as a media trainer, consultant and freelance journalist via Dyson Media Ltd.​ His expertise ranges from print to online, and from radio to TV.

Dyson delivers shorts course in everything from basic grammar to crisis media management. He also created the Business and Finance diploma module for the National Council for the Training of Journalists.

Dyson has edited BQ West Midlands, a business magazine, since 2012, and writes for various media including The Guardian, Press Gazette, HoldtheFrontPage.co.uk and InPublishing. Dyson is a former editor of the Birmingham Mail and the Evening Gazette, Teesside. He has presented daily radio shows and has created scores of news interview programmes for the BBC WM.

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Aston Business School

Aston University

Birmingham

B4 7ET

United Kingdom

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