Fresh Perspectives; Developing an Entrepreneurial Mindset
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Fresh Perspectives; Developing an Entrepreneurial Mindset

Fresh Perspectives; Developing an Entrepreneurial Mindset

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Aston Business School

Aston University

Birmingham, United Kingdom

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Think outside the box and consider new perspectives

Dr Bruno Oliveira shares his research insight into what inspires entrepreneurial action and how nascent entrepreneurs can be more purposeful in their pursuit of this inspiration. He will also explore the role of emotions (e.g. passion) in promoting or constraining entrepreneurial action.

Bruno currently has two streams of research. The first emerges directly from his PhD and focuses on better understanding the use of strategy tools such as SWOT analysis, Porter Five Forces or Scenario Planning.  Recently, however, his research is increasingly focusing on entrepreneurship. He is currently studying the practice of entrepreneurship and entrepreneurship education programs. 

Bruno is very passionate about creating the best teaching and learning experiences to students and executives. He is continuously improving his teaching methods and truly believes that learning can be more effective if it is fun and based on action-based activities. He teaches at an international level and works closely with executives and organisations to promote learning and management development.

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Aston Business School

Aston University

Birmingham, United Kingdom

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