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Fresh Perspectives: Intellectual Property Strategy and Business Innovation

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Aston Business School

Susan Cadbury Lecture Theatre, MBA Lounge

Aston University

Birmingham

B4 7ET

United Kingdom

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Discover the role of intellectual property in business innovation

"Growth comes not from competing on labour costs, raw materials or access to capital: our competitive edge depends on our capacity to innovate." Hargreaves, Digital Opportunity: a Review of Intellectual Property and Growth (May 2011) at 10.

If you are an innovative company in order to succeed you must make decisions with intellectual property in mind. You need an intellectual property strategy that is in line with your business strategy. You must know what intellectual property you have and what intellectual property of others you might be at risk of infringing. You can use intellectual property information to help you find worldwide competitors, potential partners, collaborators and gaps in the markets. You can use your intellectual property to reduce your tax bill and attract lenders.

You need to know about intellectual property so come and find out from Aston academic Claire Howell. Claire has taught intellectual property law for over 20 years at various universities and specialises in intellectual property in the business context. She will share her expertise and latest insights from her many publications on intellectual property law and company law.

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Claire Howell teaches company law and intellectual property law at both undergraduate and postgraduate level and is keen to promote excellence in the teaching of intellectual property.

Claire acted as consultant to the European Patent Office in the ‘Roadmap Project’ on teaching intellectual property in the Slovenian universities. On behalf of ECAP111 AUNIP, Claire drafted the Intellectual Property policy template to be used by the universities in the ten countries in the Association of Southeast Asian Nations (ASEAN). She is a founder and coordinator of the European Intellectual Property Teachers’ Network and convener of the Intellectual Property section of the Society of Legal Scholars. As Principle Fellow of the Higher Education Academy Claire regularly participates in the Research Inspired Teaching Excellence [RITE] Programme.

Claire won a StudentshIP Enterprise Award prize of over £54,000 from the UK Intellectual Property Office with which she established the multidisciplinary PIPE Club [Patenting, Intellectual Property and Entrepreneurship]. She is currently undertaking a joint research project with Ian Combe into "SME leaders’ understandings of trade mark rights and their strategies used to exploit innovation" sponsored by a British Academy / Leverhulme Small Research Grant.

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Aston Business School

Susan Cadbury Lecture Theatre, MBA Lounge

Aston University

Birmingham

B4 7ET

United Kingdom

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