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Fresh Perspectives: The legal framework for financial advertising - curbing...

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Aston University

Aston Business School

Susan Cadbury Lecture Theatre

Birmingham

B4 7ET

United Kingdom

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Policy makers and behavioural finance scholars express growing concern that marketing practices by financial institutions exploit retail investors’ behavioural biases. Investor protection regulation should thus address these marketing practices and include mechanisms curbing behavioural exploitation. That raises the question whether the marketing communications regime of the new Markets in Financial Instruments Directive can live up to this demand.

This presentation sits at the intersection between behavioural finance and law. Martin will use the law governing marketing materials as a discussion starter for the bigger debate on how behavioural insights about retail investors' behavioural biases can be integrated into investor protection measures. This debate is highly relevant for businesses as it directly impacts on what is required by an investment firm in order to conduct its business in a fair way.

Martin's findings are also relevant for the new hot investor protection topic in MiFID II, product governance, and the requirements relating to providing investment advice. He will address these wider implications in his presentation.

Speaker

Martin Brenncke joined Aston Law School in August 2017 after spending two years at Oxford University as a career development fellow. Martin’s research interests lie in financial services law, EU law, (comparative) constitutional law and legal methodology. In the past, he was a post-doc at Zurich University (CH) and a visiting fellow/researcher at the Institute of Advanced Legal Studies (London), the British Institute of International and Comparative Law (London) and the University of Cambridge.

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Aston University

Aston Business School

Susan Cadbury Lecture Theatre

Birmingham

B4 7ET

United Kingdom

View Map

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