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FRIDAY 1st SEPTEMBER 2017: 5 Ways To Use Facebook Live to Attract Customers

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Pizza Express

Castle St

Farnham

GU9 7LS

United Kingdom

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Why Facebook Live Video for Your Business Is a Must

Live streaming is all about connecting and interacting with your audience in real time. It breaks down barriers and creates a connection that transcends traditional marketing limitations.

Just think: what would you remember more? Reading an interesting article or watching a video that lets you become part of the conversation? As statistics show, video wins.

And not just any video. Your audience wants authenticity, and let’s face it -- there’s nothing as authentic and genuine as live video!

"It’s the total transparency that draws me in -- sharing a glimpse into an otherwise off limits world."

There are no edits, cuts, or captions -- it’s just a video that’s happening at that exact moment. Apps such as Meerkat, Periscope and now Facebook’s Live Video let people interact with real people and not a logo or brand.

If you create any type of content for social media (and I imagine you do) -- the time it takes to live stream is negligible in comparison to anything else.

How much time would it take you to shoot a video tip or answer a question? Maybe 2 minutes max?

That’s a lot less time than what it takes to write a blog post on the topic, create a graphic or even tweet in some cases.

Here are 3 fantastic examples from PostPlanner of how you can use Facebook Live to attract more customers to your business:

  • Give a behind the scenes look at your business. Share how you create a product, how the team works and relaxes, etc. People love watching everything that's typically off limits.

  • Broadcast live events. Are you at a conference, a concert, or some other place others would love to get a glimpse of? Share it live! But don’t forget to engage with the audience while you’re filming. Walk and talk them through every bit of it -- and answer the questions that are sent your way.

  • Host interviews. Interview your company’s employees, clients, or important people in your niche. Brands are all about the people that are a part of it, so let these people speak and your audience will listen.

Come along to this excellent talk hosted by Emma Selby, founder of Your Business Hubs for more great ideas and to learn more about how Facebook Live can help you boost your engagement online, improve your reach and generate leads.

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Pizza Express

Castle St

Farnham

GU9 7LS

United Kingdom

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