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From brand purpose to brand survival

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ARBORETUM

2A Charing Cross Rd

London

WC2H 0HF

United Kingdom

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Description

We’re playing catch up with consumers and society. It’s time for brands to seize the opportunity to make a positive impact – and become newly relevant to consumers and staff who are voting with their values.

But how? At this Purpose Summit we’ll share new research and thinking that looks at what’s holding businesses up, and how they can break through the barriers.


  1. Shape positive impact for your business with our purpose prism.

  2. Understand how 100 successful, purpose-led businesses are prioritising investment.

  3. See a new model of corporate alignment that outlines the barriers to impact and inspires a way through.


Purpose. If you want to find it, align it, amplify it or make more of an impact we will show you how. Because the world can’t wait, and your customers, staff and stakeholders won’t.




Speakers

Keynote: Jamie Credland, SVP Client Strategy and Marketing, The Economist

Jamie will share the Economists' latest research into brand purpose and the economic potential.

Panel

Candace Gerlach, Head of Marketing Communications, Green Flag

Vicky Edmonds, Head of Community Strategy, Kingfisher Group

Reuben Turner, ECD, GOOD Agency




Why GOOD?

GOOD has been operating in the social and environmental sector for over 20 years. We’ve never seen a more pressing need for brands to take responsibility and embrace a more positive and purposeful future.


This event is for brands and senior in-house marketers only.

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Date and Time

Location

ARBORETUM

2A Charing Cross Rd

London

WC2H 0HF

United Kingdom

View Map

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