From Brand Voice to AI Prompts – Your Tone of Voice Framework in 90 Minutes

Use Proven Communications Techniques to Power AI

Create a tone-of-voice framework from proven, traditional communication techniques and build your language style guide. Use your new on-brand documentation to train staff, train AI, and ensure on-tone, on-message, and on-brand content.

Whether you're looking to boost your brand's personality or make your AI communications clearer and more engaging, this session is for you.

Get ready to level up your content game with practical tips and easy-to-follow strategies. Taught by a marketing communications professional and writer with over 20 years of traditional marcoms experience and two years' AI experience.

The Problem You're Facing

Your AI content sounds fine. But it doesn't sound like you.

You're copying and pasting prompts from the internet. Editing every single output because it's too formal, too casual, or just... off.

You know AI could save hours of work. But right now, it's creating more problems than it solves.

• Perhaps you're unsure what 'good' AI content looks like for you
• Maybe you're anxious about being left behind while everyone else seems to have figured this out
• And quite possibly you're frustrated because you know there's a better way

There is.

What You'll Create in This Workshop

In 90 minutes, you'll build a working style guide that defines how you communicate.

1. Marketing Overview
   The foundation. Your mission, audience, problems you solve, and what makes you different. This becomes the context AI needs to understand your business.
   
2. Tone of Voice Style Guide
   Your brand personality in writing. Using proven communications frameworks (Nielsen Norman Group's Four Dimensions), you'll define exactly how your brand sounds.
   
3. Language Guide
   The words you use, the words you avoid, and the phrases that feel authentically you.
   
4. Before/After Content Examples
   Side-by-side comparisons showing what's on-message and what's not. These examples train both AI and your team to recognise your voice instantly.
   
5. AI Training Framework
   The complete prompt system that brings everything together. Context, criteria, examples, instructions, and desired outputs. Copy, paste, and get on-message content every time.

You'll finish the session with a usable document you can implement immediately. You can even use your guide for website copy, email campaigns, sales proposals, video scripts, and more. One framework across all your channels.

Who This Workshop Is For

This is for you if:

• You're a solopreneur, micro, or small business owner
• You create your own content (or manage someone who does)
• You're using AI but not getting the results you want
• You've never created brand guidelines before
• You want a structured, strategic process (not just "tips and tricks")

This works for any industry. I've used this framework with construction companies, coaches, accountants, designers, and consultants.