From Chat to Commitment: Mastering Sales Questions that Convert

By Simon Lewin

How easily do you successfully convert the first important conversation with a potential client, into an agreed and exciting business deal?

Can you sell the value of a proposition as compared to just its price?

Stop wasting time on maybes. Learn how to ask the right questions, guide the conversation and lead your clients to a confident “yes” in this practical, interactive workshop.

About this event

Business • Sales & Marketing

Too many sales conversations drift. You ask questions, the client shares a little, but somehow things stall and you never quite reach a decision.

The truth? Most sales are not lost because of price or competition but due to an unconvincing sales pitch which did not communicate trust, value or the clients’ benefit. , because the conversation wasn’t steered in the right direction. (remove)

This workshop shows you how to take control of your client interactions with powerful questions that uncover needs, build trust, and create a natural path towards commitment.

Your facilitator

With over 25 years’ training experience across the UK and Europe, and 5 years in frontline retail, Simon Lewin brings a unique mix of theory and practice to sales development. He has equipped thousands of business owners and sales professionals with the tools to sell with confidence.

Simon spent several years mastering the SPIN® Selling principles developed by Huthwaite, alongside the Harvard Business School’s consultative selling approach, blending these proven methods into a style that is practical, engaging, and results-driven. His workshops cut through the noise and provide clear, actionable tools you can use immediately.

Who should attend?

This workshop is designed for:

SME owners who want to close more deals (removed last few words)
Sales Managers keen to sharpen their team’s questioning techniques
Entrepreneurs and Start-Ups needing to turn interest into action
Business Development Professionals who want more consistent results
Anyone tired of “almost” deals that fall through?

Objectives

By the end of this workshop, you will:

Master the art of asking questions that uncover true client needs
Learn how to steer conversations without sounding scripted or pushy
Spot when a prospect is ready to commit — and know how to lead (removed last two words)
Understand how to (removed ‘keep’) control (removed ‘of’) the sales process from first chat to signed deal
Gain confidence in closing conversations with clarity and ease

What you will take away

✅ A proven questioning framework to guide clients towards decisions
✅ The confidence to take control of the sales conversation without pressure
✅ Practical tools you can apply immediately in your next client meeting
✅ Renewed belief in your ability to turn chats into commitments

So if you would like to:

Learn more?

Improve your profits?

Generate more confident sales?

Book your ticket to secure a place on this business conversion course.

Warning: Limited availability due to overwhelming demand.

Early bird tickets £80

Normal price £100

Includes refreshments and buffet lunch

Good to know

Duration: ½ Day (3.5 hours)
Format: In person
Opportunity to network