From Click to Chair: Optimising Your  Dental Practice Website to Convert

From Click to Chair: Optimising Your Dental Practice Website to Convert

Learn how to make your dental practice website more effective at turning visitors into patients in our online event, From Click to Chair!

By Mark Oborn MBA

Date and time

Location

Online

Refund Policy

No Refunds

Agenda

12:00 AM - 12:00 AM

Welcome & Introduction

The Psychology of Conversion: Why Patients Don’t Book


Key stats on dental website traffic vs conversion The “silent bounce”: what patients do when they're unsure Trust signals vs friction points

Optimising Website Layout & User Experience (UX)


The ideal layout for a dental homepage Visual hierarchy Navigation simplicity Mobile-first design Hero sections: what goes above the fold Social proof: testimonials, reviews, and video The power o...

CTAs (Calls to Action)


Where to place them (header, sticky button, service pages) How to word them (curiosity + clarity) Examples that work

Chatbots & AI Auto-Responders


How chatbots reduce friction & qualify leads 24/7 Real-world examples Training the bot to match the practice's tone & ethos

Prospect Nurturing


What happens after a patient fills in a form? Fibonacci follow-up sequences (2, 3, 5, 8, 13... days) Branded, on-message email journeys that build trust Automation tools ? Key takeaway: Conversion ...

Live Website Critique or Case Study

Q&A

About this event

Is your website bringing in traffic but not enough new patients?

Sometimes dental practices don’t have a traffic problem—they have a conversion problem. This 90-minute online masterclass is designed to help you turn more website visitors into booked appointments using proven strategies and modern tools.

Join me, Mark Oborn MBA, dental marketing expert with 40+ years in dentistry and 14 years as a dental lab owner, as I reveal exactly how to optimise your website for maximum impact—without resorting to pushy or impersonal marketing.


What You’ll Learn:

  • The Psychology of Patient Conversion: Why patients don’t book and how to fix it
  • Website Layout That Converts: Structure, visual hierarchy, and patient-first user experience (UX)
  • CTA Mastery: Crafting calls-to-action that actually get clicks
  • Using Chatbots & AI to Qualify Leads 24/7
  • Prospect Nurturing: What happens after someone submits a form?
  • Live Examples: Real-world critique of dental sites and what they get wrong/right


📌 Who Should Attend:

  • Dental practice owners
  • Marketing managers
  • Practice managers
  • Anyone responsible for a dental website or patient growth


⚠️ Spots are limited — reserve yours now!

Every day you delay optimising your website, your competitors are gaining ground. This webinar is your chance to take back control of your digital presence and convert more patients—ethically and effectively.

Frequently asked questions

Is the event recorded?

Yes, recordings will be sent to all delegates.

Can a recording be sent to me even if I don't attend live?

Yes, however you will still need to purchase an event ticket.

Organised by

MBA Major in Marketing & CreativityCertified Master Practitioner NLPCertified Master Practitioner Time Line TherapyMaster Practitioner HypnosisNLP Master Coach

From £14.25