From Global Campaigns to the Civil Service:Why does government need comms?

Policy is not the only profession.

We are so thrilled to welcome Atinuke Akintola, a Senior Marketing Campaigns Manager with extensive experience leading large-scale behaviour change campaigns. She has worked in the private sector delivering global campaigns across Europe, Asia and North America, and more recently at the Financial Conduct Authority and HMRC.

What makes her story stand out is the intentional pause she took — a purposeful career break to travel, reflect and realign before stepping into her current Civil Service role.

In our conversation, she’ll share:

• Lessons from running multi-million-pound campaigns across TV, radio, digital, PR and social media
• Why taking a career break can sometimes be the best next step
• How to get into the Civil Service from other industries
• How to pivot between private sector and Civil Service work