From Intent to Impact: Fuelling Your Website with a Content-First Strategy

In a saturated digital world, understanding your audience is only half the battle. The real challenge is connecting those insights directly to your content strategy, ensuring you're delivering relevant and useful content at the right time and with seamless discoverability through SEO and GEO alignment.

This isn't a technical deep dive; it's a strategic roadmap for marketers, content specialists, and technologists tired of static websites and disconnected campaigns and experiences. We'll show you why a content-first approach is the only way to build a digital foundation that is flexible, scalable, and driven by a deep understanding of human behaviour.

We'll show you how a human-first strategy, brought to life by the power of a headless CMS like Storyblok, can transform your digital presence into a strategic growth engine that ensures every piece of content serves a purpose and every pound invested delivers a measurable return.

As it’s a Brunch & Learn event, the first 30 to sign up will have the option to receive one of our complimentary brunch boxes!

Key Takeaways:

• The Content-First Imperative: Understand why starting with a deep understanding of your customer and their entire journey is the only way to build a website that truly works.
• The Power of Content in Context: Learn how to build a flexible content architecture that enables you to deliver the right message, to the right person, at the right time, every time.
• From Cost Centre to Strategic Asset: Discover how the right headless CMS becomes the technical engine for this approach, allowing your teams to launch new campaigns and expand with speed and agility.

Our Panel

Dean Corney - Managing Director, LAB

Dean is a seasoned business leader and the Managing Director of LAB, a digital experience and technology agency. Starting his career in account management in 2002, he has owned and run agencies for over two decades. A critical and curious thinker, Dean has served on the BIMA AI Council and the Microsoft Partner Council. He is passionate about crafting forward-thinking strategies and building diverse teams, with a core belief in leaving a positive impact and ensuring clients feel genuinely valued.

Mike Steer - Technical Director, LAB

With 25 years of experience in the technology sector, Mike has risen from a junior developer in his first web role, to become Technical Director at LAB, a leading digital and creative agency. Having worked across various industries, Mike has led numerous technical projects over the past 15 years. This diverse background equips him with a deep understanding of technology's role in driving business objectives. Mike's focus on bringing innovative solutions to solve client pain points with a real human first lens is what drives him.

Lottie Namakando - Director of Behavioural Science & Innovation, Human First Collective

With a background in scientific research, Lottie started her marketing career in Paid Media and Planning, alongside working on paid media automation and tool development. Lottie then integrated Behavioural Strategy, CRO, Data Science and CX to her experience over the last 13 years.

Lottie’s real passion lies with integrating an understanding of human behaviour, innovation and automation/AI into marketing strategy and execution. Helping brands better utilise their audience insights, market intelligence and customer journeys to supercharge their brand’s customer experience.

Carl Poxon - SEO Director, Reflect Digital

With 20 years of experience, Carl has helped countless businesses achieve significant online growth. By combining technical expertise with a deep understanding of business goals together we can deliver impactful, data-driven SEO strategies.

John Smit - Partner Manager UKI, Storyblok

For the last (more years than he’d care to mention), John has worked across multiple sectors before finding his “home” in the tech sector about 10 years ago. With a combined experience both from agency and technology vendor side, John’s expertise spans consultative sales, solution definition, and collaborative problem solving. What does one do when they’ve reached such a varied world of experience? Well, they go into partnerships of course - and collaborate with the best agencies to build solutions which deliver real and lasting value.

Note: this event is strictly for brands, agency sign-ups will be questioned.

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