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From Music to Industry: Creative strategies for Artists, Bands and Managers...
Sat, 5 Nov 2016, 10:00 – Sat, 26 Nov 2016, 17:00 GMT
This three-day course from Goldsmiths and NX Records gives emerging artists, bands and managers a unique opportunity to gain inner knowledge of the music industry and its workings and a better understanding of how to succeed in the modern music business.
The digital age is often considered to have had a negative effect on the music industry; it is clear that the major labels’ control and influence has declined as a result. However, this has also opened up a great opportunity for emerging music artists to take control of their musical careers. The issue, though, is how to be heard above ‘the noise’ of so much digital output. Artists need to be creatively entrepreneurial with regard to digital platforms (free downloads, streaming, pay-walls), release options, control over media representation (PR, image, video), direct communication to audiences etc. Navigating these increasingly complex structures of the music industry requires determination, knowledge and creativity.
This course is aimed at emerging music artists/bands etc, but would also be useful for artist managers and independent labels. No previous experience, knowledge or education is required and participants could be at any stage of their career. We will cover organisational structures and the inner workings of the contemporary music industry; how to approach industry gate-keepers, label services, PR and more, including developing product and scheduling release campaigns.
In addition to preparing participants with strategies for engaging with the industry (including major labels), we will look beyond standard music industry practices and encourage students to utilise their creativity to extend their personal and professional development.
The course dates are:
5, 12 & 26 November 2016