From MVP to Market Fit

From MVP to Market Fit: Lessons from Founders & Funders

This event explores one of the toughest phases of product development — moving from Minimum Viable Product (MVP) to achieving product-market fit.

The session begins with a quick-fire talk from Royd Brayshaw (NewRedo) on the essentials of building a true MVP — what to measure, common mistakes, and how to shift from building to learning.

The main session is a panel discussion, The Journey to Market Fit, hosted by Rachel Swann, featuring founders and investors who have navigated pivots, scaled products, and backed successful ventures:

• Saile Villegas (Seeai)
• Paul Howell (Arquella)
• Royd Brayshaw (NewRedo)
• Lizzie Young (Par Equity)

Topics include:

• Reading the right signals and avoiding vanity metrics
• Building user feedback loops and balancing features with focus
• Deciding when to pivot or persevere
• Recognising product-market fit and scaling with confidence

Key takeaways:
Attendees will gain practical frameworks, decision-making tools, and real-world lessons from those who have done it before — together with the opportunity to connect with peers facing the same challenges.