From Search to Sales: How to Be Found on Google and in AI Search

The way customers find and choose businesses is changing rapidly. It is no longer enough to just appear on Google; people are now asking AI assistants like ChatGPT and Gemini for recommendations. If your business is not part of those answers, you are invisible to a growing number of potential customers.

In this hands-on workshop, you will learn how to make your business discoverable in both Google search results and AI-generated recommendations. Using practical exercises and AI tools, you’ll improve your visibility, create content, and build strategies that attract the right customers. By the end of the session, you will leave with a clear, actionable plan, ready-to-use content ideas, and confidence to turn online visibility into real sales.

Why You Should Attend:Your potential customers are searching for what you offer every day — if you’re not visible where they are looking, your competitors will get the business instead. This workshop will show you exactly how to position your business for maximum discoverability and AI-readiness. You won’t just learn what to do; you’ll begin implementing it during the session. By the end, you’ll:

• Understand how to make your business visible in Google and AI searches
• Know how to use AI tools to save time and create content that attracts customers
• Have a step-by-step plan to increase your online visibility and enquiries
• Be equipped to turn visibility into sales in a consistent, sustainable way

What You’ll Learn:

• How search has evolved: from Google keywords to conversational AI recommendations
• The difference between optimising for Google and AI tools like ChatGPT, Copilot, and Gemini
• Simple ways to improve your Google visibility without paid advertising
• How to get your business “AI-ready” for AI-generated suggestions
• Practical ways to use AI for keyword research, trend spotting, and content creation
• How to create content that works for both search engines and people
• Steps to turn online visibility into sales
• Your personalised 7-day “visibility boost” plan to start seeing results quickly

Host & Company:Rushane Minkah is a CPD-accredited business strategist, certified coach, and Google Digital Garage trainer with extensive corporate sales and marketing experience. She is the founder of The More Sales Corner, helping small-business owners and entrepreneurs grow their businesses through authentic, psychology-led sales and marketing strategies that get results — without pressure or gimmicks.

Passionate about turning visibility into real business growth, Rushane blends proven sales principles with the latest digital and AI-driven tools to help her clients attract, engage, and convert their ideal customers. Her approach is rooted in clarity, confidence, and practical action, enabling businesses to adapt to industry changes and thrive in competitive markets. Alongside her consultancy work, Rushane delivers training that empowers professionals to achieve CPD accreditation in business strategy, equipping them with the knowledge, skills, and credibility to make a lasting impact in their industries.