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From Strategy to Format: The Story-First Museum Part 2 of 2

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From Strategy to Format: The Story-First Museum Part 2 of 2

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Those with an interest in heritage will have the opportunity to work with museum educator and media technologist, Wouter van der Horst, founder of We Share Culture, Head of Content & Learning at Smartify and Research Associate at MediaCollege Amsterdam.

During the first workshop you have created the outlines of your content strategy. Now it’s time to turn strategy into formats based on the audience & platforms that you have selected in the first workshop. You will learn that each audience has a different need, and that each platform has its own dynamics and rules.

In this workshop we will:

  • Choose a format suited to a specific platform (E.g. YouTube, TikTok, Instagram, Facebook, etc.)
  • Create concept based on that format

Wouter van der Horst | Bio

Museum Educator & Media Technologist Wouter van der Horst combines his passion for history, art, science and teaching with new technology in We Share Culture. Wouter started his career at the Education Department of the Rijksmuseum, where he brought together digital content and learning with award-winning products as SnapGuide, RijksTube & RijksCreative.

Wouter now further specialises in innovative ways to engage audiences through new technology, both in and outside the walls of museums and learning institutes.

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