Strategy isn’t static. While theory helps simplify complex markets, real businesses face shifting challenges and unpredictable environments.
In this session, we’ll explore:
Why theories often fall short in practice
How frameworks must adapt to changing market conditions
The power of contingency thinking to reveal how organisations really strategise
Join us to see how theory meets practice - and why flexible, evolving approaches are key to understanding strategy today.
You’ll also get an inside look at postgraduate study at Northeastern University London, including an overview of the MSc International Business and a live Q&A with our expert panel.
*We have exciting early application scholarships for the 26 Spring Term to help you dive into the field. If you're interested or have any questions, please contact masters@nulondon.ac.uk.
*For course information, please check our website.
*Interested in what else is coming up? Visit our website for more upcoming events.
