From Zero to Scaling: The B2B Marketing Playbook Every Founder Needs

The Harsh Truth About Startup Marketing

Most founders waste time, money, and hope on random tactics - pouring cash into ads, chasing vanity metrics, or worse, ignoring marketing altogether. Then they wonder why growth stalls.

This workshop flips the script. In just 3 hours, you’ll learn exactly how to position, attract, and convert high-value B2B customers - without guesswork and without burning cash.

Why This Workshop?

If you're building a B2B startup but feel overwhelmed by marketing - "Do I need SEO? Should I run LinkedIn ads? What’s my real ICP?"- you’re not alone. But here’s the truth: great products don't win. Great marketing does. This workshop cuts through the noise and gives you the blueprint to scale smarter, faster!

Here’s What You’ll Walk Away With:

✅ Marketing as Strategy – Stop treating it like an afterthought.
✅ The Right First Moves – How to validate demand before you build.
✅ The T2D3 Framework – Triple revenue, then double it (proven B2B playbook).
✅ Investor-Ready Messaging – Position like a pro and pitch with confidence.
✅ The One Channel That Matters – Stop spreading thin. Double down on what works.

Who Is This For?

✅ First-time founders who need a crash course on B2B marketing.

✅ Tech CEOs & founders wasting money on random tactics.

✅ Startup teams stuck in "build it and they’ll come" mode.

✅ Anyone who wants revenue, not just likes or followers.

If you’ve ever thought: "Why isn’t my product selling itself?" - this is for you.

About Your Host

Barry Rodrigues is the CMO at MindStaq, a work management platform that eliminates tech bloat and promotes producivity and the founder of NexGen Digital, a growth marketing consultancy where he’s helped startups refine their marketing and drive real revenue. He’s seen what works (and what fails) with B2B scaling - and he’s here to fast-track your learning curve.