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Frontiers in Marketing & Business Information Management

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Rotterdam School of Management, Erasmus University

50 Burgemeester Oudlaan

Bayle (J) Building

3062 PA Rotterdam

Netherlands

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This spring, we offer you the best in continued learning through 7 state-of-the-art masterclasses on marketing and business information management-related topics.

Each masterclass will blend theory and practical insight about a topical issue, as our world-class faculty teams up with leading practitioners to deliver a series of unique evening masterclasses. These sessions will not only broaden your knowledge on the latest developments in marketing and business information management, they will also serve as an opportunity you to share your experiences and network.

Location
All sessions take place in the lecture rooms of the Bayle (J) building on campus in Rotterdam, Burgemeester Oudlaan 50.

Programme
18.00 Registration and buffet dinner
19.00 Session starts
20.30 Networking drinks

Design for Delight - How to design great customer experiences | 24 May
Dr Christophe Lembregts, Assistant professor of Marketing, RSM & Marco Nieboer, Global Head of eCommerce, Jacobs Douwe Egberts
How can companies gain and sustain competitive advantage in an increasingly competitive environment? In recent years, companies such as Starbucks, Netflix and Spotify have realized that a crucial source of competitive advantage lies in the provision of a compelling customer experience. But what are the psychological factors that drive a great customer experience and how to apply them to companies? Combining insights from both theory and practice, we identify some general principles that help designing better customer experiences.

Terms of Registration
Rotterdam School of Management, Erasmus University (RSM) reserves the right to cancel or to reschedule the event, sessions, locations or times, or to arrange substitute speakers if this is absolutely necessary due to unforeseen reasons which are out of control of RSM. In these cases, RSM is not required to compensate travel or accommodation costs, loss of working time, or other damages. If, after registration, you are unable to attend, you may send a replacement participant. RSM cannot refund your registration.

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Rotterdam School of Management, Erasmus University

50 Burgemeester Oudlaan

Bayle (J) Building

3062 PA Rotterdam

Netherlands

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