FS Tech Coffee Club - Scaling Stories - Barney Worfolk Smith - DAIVID
Join the FS Tech Coffee Club as we bring together founders, CTOs, and engineering leaders working in financial services and fintech.
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Online
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Highlights
- 1 hour
- Online
About this event
London continues to be a thriving hub for adtech innovation., where creative meets data and innovation powers effectiveness. In the FS Tech Coffee Club series, we explore the behind‑the‑scenes scaling journeys of startup founders and engineering or growth leaders. Each session unpacks their stories, tech stacks, and the bold bets they're making.
This time, we spotlight DAIVID, the #CreativeData signal for the advertising ecosystem—on a mission to stop wasted ad spend and help marketers measure, benchmark, and improve creative effectiveness.
DAIVID – Creative Data to Stop Waste and Amplify Impact
Barney Worfolk‑Smith, Chief Growth Officer & Co‑founder of DAIVID, is spearheading the effort to make creative effectiveness central in advertising. Through advanced technologies—machine learning, facial coding, computer vision, creative listening—DAIVID empowers brands, agencies, and ad tech platforms to unlock the true impact of creative output.
DAIVID's goal: reduce the "digital landfill" of wasted creative by giving teams the tools to test, optimise, and elevate work across all channels. In 2023, under Barney's leadership after he became CGO, DAIVID saw revenue grow ~300% year‑on‑year and its team double. ExchangeWire
What to Expect
Hosts: Sam Moorhouse (Turntabl) & Jon Freedman (QuantFin)
Guest: Barney Worfolk‑Smith (Chief Growth Officer & Co‑founder, DAIVID)
Format: We'll dive into Barney's growth journey, the tech behind leveraging Creative Data, and how DAIVID is scaling to change how ad effectiveness is measured. Expect informal conversation and audience questions throughout.
When: Tue 7th Oct at 15:00 - 14:00 (virtual, ~60 mins)
About the FS Tech Coffee Club
The FS Tech Coffee Club, led by Turntabl, delivers live, interactive sessions featuring founders, CTOs, growth and engineering leaders across fintech, ad tech and financial services. Each event focuses on a different niche, blending storytelling and technical insights—part live podcast, part open conversation—delivered with real‑world relevance and practical insight.
About turntabl:
turntabl is a global software engineering company that helps businesses build innovative, sustainable digital solutions. With offices in Ghana and clients across the UK, Europe, the US, and Africa, we offer services in product design, web and app development, and UX strategy. Through our flagship TLC programme, we have onboarded over 250 engineers, strengthening Ghana’s growing tech ecosystem. Find out more at https://www.turntabl.io
About Recworks:
RecWorks are the creators of many groups and communities including Meet-a-Mentor a free slack group that introduces aspiring CTOs to experienced CTOs, as well as more junior developers - 3000 introductions made and counting!
They also founded one of the largest Java User Groups in Europe - the 8000+ strong London Java Community. They are a community-driven recruitment agency focussing on tech placements in London.
London CTOs are a 10-year old London based CTO community with over 1200 members.
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