FSB/NHI North Highland Tourism Conference

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Centre for Health Sciences

Old Perth Road



United Kingdom

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Event description
This FSB/NHI conference will focus on top-quality, consumer-focused tourism and Slow Tourism in particular.

About this Event

Tourism In The Northern Highlands:

Sustaining & Growing Our Industry

When: Monday 24th June – 10:30 to 15:55

Where: Centre For Life Science UHI, Inverness, IV2 5NA

Cost: Free

• Are you benefiting from the recent upsurge in North Highland tourism?

• Is the NC500 working well for your business?

• Are you surpassing your customers’ expectations?

• Do you work, collaborate or cooperate with other tourism/hospitality businesses in the Northern Highlands, formally or informally?

• Are our visitors enjoying the best possible all-round, value-for-money experiences and are they committing to returning and recommending us to others?

While the Northern Highlands is generally riding high at the moment, there is a feeling that we are not taking full advantage of the opportunities that the current boom is presenting and that we could be prospering more from the NC500.

Are our visitors’ needs and expectations being fully met, for if there are any doubts then the long-term sustainability of the current boom is thrown into question. After all, tourists are notoriously fickle, and just as destinations can suddenly capture the popular imagination and shoot into fashion, so they can just as suddenly fall out of favour and fashion.

With all of this in mind the FSB and North Highland Initiative have teamed up to organise a one-day conference that will discuss some of the issues that North Highland businesses face. The conference is supported by the University of the Highlands & Islands.

The Conference will focus on the idea that the NC500 is in effect our shop window, with people traveling round the region in a set number of days, loving the views and things they see but with little or no time to stop and enjoy them. The trick is to persuade them to return for more relaxed, leisurely breaks in one or perhaps two places each time, spending money while they enjoy a range of great experiences.

This is Slow Tourism, and it requires collaboration and cooperation between businesses for it to work effectively.

Speakers will include experts from VisitScotland, North Coast 500, The University of the Highlands & Islands, Connect Local and Seafood Scotland, and from a range of businesses including The National Trust For Scotland, Kylesku Hotel, Torridon Hotel, Mackay’s Hotel Wick, Culgower Lodge B&B Helmsdale, Shieldaig Activities, Highland Campervans and more…

Audience participation, not being lectured to… Rather than sitting and listening while speakers tell you what’s what, we want audience participation.

Each 30 minute session will consist of two or three people – business and public sector – who will each spend a few minutes giving their insights/approaches before being questioned by an interviewer and by members of the audience. The breaks can be used to ask speakers more questions if we run out of time during the sessions.


10.30 – 11.00 Registration/networking/stands – with tea/coffee

11.00 – 11.15 Introduction

11.15 – 11.45 The changing pattern of tourism: what are visitors looking for now; what will they look for in future; is the Northern Highlands delivering?

11.45 – 12.15 What are the threats to visitor enjoyment and how do we overcome them?

12.15 – 12.45 What makes consumer-focused businesses special and why should businesses co-operate to meet visitors’ needs and aspirations?

12.45 – 13.40 Networking lunch with exhibition stands/tables

13.40 – 14.10 Food & Drink/Eating Out

14.40 – 15.10 Activities

15.10 - 15.40 Accommodation

14.10 – 14.40 Staff shortages, young people and careers in tourism – what can we do about it

15.40 – 15.55 Closing remarks

15.55 Close – with tea/coffee/networking

A limited number of exhibition stand spaces will be available to businesses wishing to display their wares. Enquiries to Gregory.Spencer@fsb.org.uk

For general enquiries regarding the event please contact Gregory.Spencer@fsb.org.uk

We look forward to welcoming you! Don't forget to download our FSB Business Networking - 10 top tips.

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Centre for Health Sciences

Old Perth Road



United Kingdom

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