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Fundamentals of Analytics

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Central Colchester Business Centre

1 George Williams Way

Colchester

CO1 2JS

United Kingdom

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Refunds up to 7 days before event

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Fundamentals of Analytics

This session sets up everything that follows, as without analytics set up properly, SEO, PPC, and other digital marketing elements are ineffective.

There is a review of tracking, what is good tracking and bad tracking, and how to use this to drive success through the business, before moving on to explore Google Analytics. This shows how to set up the account properly and what should be tracked, as the essential stages for understanding what the website is doing, what is working well, and what needs improving.

Following that, we explore keyword research, analysing the copy currently on the site and finding new ways to improve that. Finally, there is an exploration of SEO and what is needed to check in an SEO audit, to help find the areas of the site that need improvement and optimisation.

Footprint Digital helps businesses make more money online. Our vision is to enable every business in the world achieve more. We have supported clients such as Unicef, Oxfam, Sony, Notcutts, the NHS, and Cask Marque to deliver results across their web platforms. Operating as outsourced strategic digital advisors, the team at Footprint provide SEO, PPC, CRO, Analytics, and Content Marketing services.

The session will be delivered by Thomas Rowson.Thomas is a digital marketer, broadcaster, and historian, who recently delivered a talk - 'Are Search Engines Actually Biased?' - at TEDx. He is quite tall.

Please note: Parking is unavailable on-site.

For any questions please contact us on 01206 548833. www.colbea.co.uk

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Date and Time

Location

Central Colchester Business Centre

1 George Williams Way

Colchester

CO1 2JS

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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