Fundamentals of Digital – SEO, Google Ads & Meta Ads training for charities

Want to build your digital skills, but not sure where to start?

🎯 Platypus Digital’s Fundamentals of Digital is a beginner-friendly training series designed to give charity professionals confidence in key digital channels: Meta Ads, Google Ads, and SEO.

Each of the three sessions is clear, confidence-building, and designed to give you a strong foundation, ideal for teams getting started or individuals who want to better understand how digital channels work and how to collaborate with teams or agencies who run them.

Sign up for one session or all three at a discounted rate.

🗓️ Training dates

• Meta Ads for Charities – 2 October, 1.30–4.30pm
• Google Ads for Charities – 23 October, 1.30–4.30pm
• SEO for Charities – 13 November, 1.30–4.30pm

📚 What you'll learn in each session

Meta Ads for Charities

Meta ads are one of the most powerful ways for charities to reach new audiences — but they can be overwhelming when you’re just starting out.

This session gives you a clear, practical overview of how Meta ads work and how to plan effective campaigns.

✅ By the end of this session, you should be able to:

• Decide if Meta is the right channel for your campaign
• Understand how your ads might look across different placements and platforms
• Choose the right visual formats and campaign objectives
• Navigate different audience types on Meta
• Set KPIs and use them to measure success
• Estimate budget using practical rules of thumb
• Understand how Meta’s pixel tracks performance

Google Ads for Charities

Google Ads help charities reach people who are actively searching for support, services, or ways to help. Whether you’re using the Ad Grant or a paid account, this session will help you understand the platform and how to make the most of it.

✅ By the end of this session, you should be able to:

• Understand the difference between Google Ad Grants and paid accounts
• Set up and structure campaigns based on clear objectives
• Conduct keyword research
• Write effective ad copy
• Choose bidding strategies
• Monitor and improve performance using search term analysis

SEO for Charities

If people can’t find your website in search results, they can’t use your services or support your cause. This session breaks down the basics of SEO so that your content and web pages can reach the right audiences.

✅ By the end of the session, you’ll be able to:

• Understand how search engines crawl and index content
• Explore keyword types, search volume, and search intent
• Link your goals to how people move through your site
• Grasp the 3 pillars of SEO: technical setup, content, and links
• Structure content with SEO in mind (titles, meta, headings)
• Assess content quality for SEO purposes

👥 Who these sessions are for

These sessions are ideal for charity staff working in communications, digital, marketing or fundraising, especially those who are:

• New to digital channels and tools
• Supporting paid media campaigns
• Creating or managing website content
• Working with agencies or freelancers
• Keen to upskill in a low-pressure environment