Fundamentals of Digital – SEO, Google Ads & Meta Ads training for charities

Want to build your digital skills, but not sure where to start?

🎯 Platypus Digital’s Fundamentals of Digital is a beginner-friendly training series designed to give charity professionals confidence in key digital channels: Meta Ads, Google Ads, and SEO.

Each of the three sessions is clear, confidence-building, and designed to give you a strong foundation, ideal for teams getting started or individuals who want to better understand how digital channels work and how to collaborate with teams or agencies who run them.

Sign up for one session or all three at a discounted rate.

🗓️ Training dates

• Beginner Meta Ads for Charities – Wednesday 28th January, 1:30pm-4:30pm
• Beginner Google Ads for Charities – Thursday 12th February, 10am-1pm
• Beginner SEO for Charities – Tuesday 24th February, 1:30-4:30pm

📚 What you'll learn in each session

Meta Ads for Charities

Meta ads are one of the most powerful ways for charities to reach new audiences - but they can be overwhelming when you’re just starting out.

This session gives you a clear, practical overview of how Meta ads work and how to plan effective campaigns.

✅ By the end of this session, you should be able to:

• Decide if Meta is the right channel for your campaign
• Understand how your ads might look across different placements and platforms
• Understand what visual format of ads to choose for what you’re hoping to achieve
• Know the different types of audiences available on Meta
• Understand how your campaign objectives align with Meta’s standard objectives and pick the right one for your campaign
• Understand what KPIs apply to your campaign performance and why these are important to track and adjust for
• Use rules of thumb to decide how much media spend to set aside for your campaigns
• Understand the pixel and how this is used to measure campaign performance

Google Ads for Charities

Google Ads help charities reach people who are actively searching for support, services, or ways to help. Whether you’re using the Ad Grant or a paid account, this session will help you understand the platform and how to make the most of it.

✅ By the end of this session, you should be able to:

• Understand the differences and benefits between Google Ad Grants and paid accounts
• Identify key restrictions on Ad Grants and how to work around them
• Plan campaigns and choose clear objectives
• Research and select relevant keywords for your charity
• Write effective, engaging ad copy
• Choose bidding strategies that support your goals
• Spot and solve common post-launch issues

SEO for Charities

If people can’t find your website in search results, they can’t use your services or support your cause. This session breaks down the basics of SEO so that your content and web pages can reach the right audiences.

✅ By the end of the session, you’ll be able to:

• Understand how search engines crawl and index content
• Recognise the different types of search results and how they appear
• Explore how keywords, search volume, and intent influence visibility
• Connect your site’s goals with a clear website funnel
• Understand the three pillars of SEO: technical setup, content, and links
• Structure and write content with SEO in mind, including titles, headings and meta descriptions
• Evaluate content quality and how it supports your charity’s visibility

👥 Who these sessions are for

These sessions are ideal for charity staff working in communications, digital, marketing or fundraising, especially those who are:

• New to digital channels and tools
• Supporting paid media campaigns
• Creating or managing website content
• Working with agencies or freelancers
• Keen to upskill in a low-pressure environment

✨ Looking for something more advanced?
If you already have some experience with these channels or want to develop your skills further, we’re also running an intermediate-level Digital Marketing bundle. If these beginner sessions feel too basic, the intermediate course might be a better fit. You can find it here: https://www.eventbrite.co.uk/e/1977710266646?aff=oddtdtcreator