Fundamentals of Facebook Marketing

Master Facebook marketing essentials and avoid costly mistakes to boost your online presence.

Overview
Dive into the core principles of Facebook marketing with this focused course designed to elevate your digital strategy. From identifying common pitfalls to leveraging powerful tools like Facebook Pixel and paid campaigns, you’ll gain clear insights into what drives success on the platform.

This course takes you through practical yet strategic approaches, including page and group marketing, influencer outreach, and optimising your advertising campaigns. Whether new to Facebook marketing or looking to sharpen your skills, this course offers a structured path to better online engagement and results.

Learning Outcomes:

• Identify and avoid frequent Facebook marketing errors effectively.
• Utilise Facebook Pages and Groups for audience engagement.
• Develop paid campaigns for boosting visibility and traffic.
• Apply Facebook Pixel retargeting to improve ad conversions.
• Analyse and optimise ad campaigns for better performance.
• Recognise effective influencer outreach strategies on Facebook.

Course Curriculum:

• Module 1: Introduction to Facebook Marketing
• Module 2: 10 Common Facebook Marketing Mistakes
• Module 3: The 8 Most Effective Ways to Market on Facebook
• Module 4: Facebook Page Marketing
• Module 5: Facebook Group Marketing
• Module 6: Influencer Page Outreach
• Module 7: Paid Page Boost Campaign
• Module 8: Paid Traffic Campaigns
• Module 9: Paid Lead Generation Campaigns
• Module 10: Facebook Pixel Retargeting Campaign
• Module 11: How to Optimise Your Facebook Ad Campaigns

Who is this Course For:

• Marketing professionals seeking to sharpen Facebook advertising skills.
• Small business owners aiming to grow their online customer base.
• Social media managers responsible for Facebook engagement strategies.
• Digital marketers wanting to understand paid Facebook campaigns.
• Freelancers offering Facebook marketing as a service.
• Entrepreneurs launching new products on social media.
• Content creators looking to expand audience reach on Facebook.
• Anyone interested in mastering Facebook’s marketing tools and features.

Career Path:

• Social Media Manager – Average Salary: £30,000 per year
• Digital Marketing Specialist – Average Salary: £28,000 per year
• Facebook Advertising Consultant – Average Salary: £35,000 per year
• Paid Media Strategist – Average Salary: £32,000 per year
• Marketing Analyst – Average Salary: £27,000 per year
• Content Marketing Coordinator – Average Salary: £25,000 per year