Multiple dates

Fundamentals of Facebook Marketing

Learn the basics of Facebook Marketing in person with us!

By Training Station

Location

Online

Refund Policy

Refunds up to 7 days before event.

About this event

Master Facebook marketing essentials and avoid costly mistakes to boost your online presence.

Overview
Dive into the core principles of Facebook marketing with this focused course designed to elevate your digital strategy. From identifying common pitfalls to leveraging powerful tools like Facebook Pixel and paid campaigns, you’ll gain clear insights into what drives success on the platform.

This course takes you through practical yet strategic approaches, including page and group marketing, influencer outreach, and optimising your advertising campaigns. Whether new to Facebook marketing or looking to sharpen your skills, this course offers a structured path to better online engagement and results.

Learning Outcomes:

Identify and avoid frequent Facebook marketing errors effectively.
Utilise Facebook Pages and Groups for audience engagement.
Develop paid campaigns for boosting visibility and traffic.
Apply Facebook Pixel retargeting to improve ad conversions.
Analyse and optimise ad campaigns for better performance.
Recognise effective influencer outreach strategies on Facebook.

Course Curriculum:

Module 1: Introduction to Facebook Marketing
Module 2: 10 Common Facebook Marketing Mistakes
Module 3: The 8 Most Effective Ways to Market on Facebook
Module 4: Facebook Page Marketing
Module 5: Facebook Group Marketing
Module 6: Influencer Page Outreach
Module 7: Paid Page Boost Campaign
Module 8: Paid Traffic Campaigns
Module 9: Paid Lead Generation Campaigns
Module 10: Facebook Pixel Retargeting Campaign
Module 11: How to Optimise Your Facebook Ad Campaigns

Who is this Course For:

Marketing professionals seeking to sharpen Facebook advertising skills.
Small business owners aiming to grow their online customer base.
Social media managers responsible for Facebook engagement strategies.
Digital marketers wanting to understand paid Facebook campaigns.
Freelancers offering Facebook marketing as a service.
Entrepreneurs launching new products on social media.
Content creators looking to expand audience reach on Facebook.
Anyone interested in mastering Facebook’s marketing tools and features.

Career Path:

Social Media Manager – Average Salary: £30,000 per year
Digital Marketing Specialist – Average Salary: £28,000 per year
Facebook Advertising Consultant – Average Salary: £35,000 per year
Paid Media Strategist – Average Salary: £32,000 per year
Marketing Analyst – Average Salary: £27,000 per year
Content Marketing Coordinator – Average Salary: £25,000 per year

Frequently asked questions

What are the fundamentals of Facebook ads?

Target audience selection, clear objectives, engaging creatives, budget management, and performance tracking.

What is the concept of Facebook marketing?

Using Facebook’s platform and tools to promote products or services, engage customers, and build brand awareness.

What are the 7 steps of marketing?

Research the market Identify target audience Develop marketing strategy Create marketing content Choose marketing channels Implement campaigns Analyse and optimise results

How to master Facebook marketing?

Understand your audience, create compelling content, test and refine ads, use analytics, and stay updated with platform changes.

Organized by

Training Station

Training Station is a dynamic online learning platform dedicated to providing an immersive and personalized educational experience. We offer lifetime access to engaging video lessons, tailored learning paths, and gamification features to keep you motivated and on track toward achieving your goals. Our team of skilled instructors, industry experts with years of hands-on experience, delivers high-quality lessons that blend theory with practical insights.

Explore our comprehensive resource library, filled with eBooks, articles, and research papers, to deepen your understanding and expand your knowledge. Powered by state-of-the-art infrastructure, our platform offers the latest technology to ensure a smooth and interactive learning journey.

To recognize your hard work and commitment, every completed course is rewarded with a PDF certificate, showcasing your achievement. At Training Station, we believe in making education not only effective but also rewarding and enjoyable.

From £8.00