Fundamentals of Marketing Analytics

What's included:

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• Eligibility to earn a CPD & QLS endorsed certificate.
• Fully Online Recorded Class
• 24/7 & Lifetime Access
• Online support
• No hidden fees

The Fundamentals of Marketing Analytics course provides learners with essential knowledge of Marketing Analytics and data-driven decision-making. Participants explore core concepts such as data collection, customer insights, campaign tracking, and performance metrics to understand how Marketing Analytics can improve business strategies. The course highlights the importance of interpreting data accurately and applying Marketing Analytics to enhance marketing efficiency and audience engagement.

Learners will also examine tools, reporting methods, and techniques used to measure and evaluate Marketing Analytics. The course covers the application of analytics in digital marketing, market segmentation, and ROI assessment, enabling learners to develop actionable insights. By completing this programme, participants will understand how to leverage Marketing Analytics effectively, interpret marketing data, and inform strategic decisions to optimise campaigns and improve overall marketing performance.

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Learning Outcomes:

• Understand key concepts and principles of Marketing Analytics for business decisions.
• Recognise techniques to collect, analyse, and interpret marketing data effectively.
• Apply Marketing Analytics tools to measure campaign performance and outcomes.
• Develop skills to segment markets and target audiences using Marketing Analytics.
• Use insights from Marketing Analytics to optimise strategies and improve results.

Who is this course for?

• Professionals seeking knowledge of Marketing Analytics for better decision-making.
• Marketing staff aiming to enhance campaigns using Marketing Analytics insights.
• Data analysts interested in applying analytics to marketing strategies.
• Business students wanting to gain understanding of Marketing Analytics techniques.
• Anyone wishing to interpret marketing data and improve business performance.

Career Path:

• Marketing Analyst – Average salary £30,000 per year.
• Digital Marketing Specialist – Average salary £32,000 per year.
• Data Analyst – Average salary £28,000 per year.
• Marketing Coordinator – Average salary £27,000 per year.
• Customer Insights Analyst – Average salary £31,000 per year.
• Marketing Manager – Average salary £40,000 per year.