About the Day
This fast-paced session will give delegates an insight into fundraising from corporate and business sources, including plenty of relevant case studies. The afternoon session will support delegates to create their own corporate fundraising plan to implement back in their organisation.
Who should attend?
Anyone interested in learning about the changing picture of fundraising from corporate sources. Would suit those with a responsibility for fundraising, as well as those people who are just starting to develop a knowledge of the different components of income generation.
What will you learn?
The day will cover the current environment for Corporate fundraising including an insight into recent DCMS and ACE policy in relation to sponsorship, corporate philanthropy and CSR.
It will also give an overview of good practice in relation to Corporates, including successful engagement with businesses, research and development of marketing materials.
The afternoon session will support participants to create their own corporate fundraising plan for their organisation.
How does this course support you to achieve and maintain Arts Council England’s Accreditation Standard?
The course supports the following Requirements of the Accreditation Standard:
1.4 ‘The museum must plan effectively for long-term success and to make sure it can adapt in a changing environment in order to survive. Its approved forward plans must include an action plan and a resource plan showing the people and money available to meet its objectives.
Learning how to raise funds effectively and ethically from an increasing variety of resources is essential if you are going to be able to deliver the improvements set out in your museum’s Forward Plan. Securing funds from businesses is all part of that mix.
Michelle Wright (Chief Executive, Cause4) – Michelle trained at the Guildhall School of Music & Drama and played the violin professionally. A chartered marketer, manager and fundraiser, Michelle set up B-Corporation and social enterprise Cause4 in May 2009 and since has undertaken major strategic and business development projects, including campaign developments with a number of national charities and consultancy work for FTSE 100 brands developing their cultural sponsorship programmes.
Michelle also specialises in philanthropy, having recently developed a number of major philanthropy projects for charities and corporates, and having set up new philanthropic foundations for sports stars, artists and entrepreneurs.
In 2014 Michelle was awarded the IWEC award for outstanding entrepreneurial achievement, and represented the UK as a National Champion for Entrepreneur of the Year in the European Business Awards. In 2015 she was recommended to the Maserati 100 list for Entrepreneurs that ‘give back’ and was voted by Salt Magazine as one of the top five compassionate business leaders in the UK, alongside leaders such as Richard Branson. She won the Gold Award for Women of the Year at the San Francisco International Women in Business Awards in 2016 and was awarded the Freedom of the City of London by the Guild of Entrepreneurs in 2016.