Now is the time to accelerate investment in the supporter experience. At every touch point, ask what experience is the supporter having right now? Then give supporters the experience they should be having. It is easy for us to fall into the trap of focusing on the money. If we only focus on the money we will damage the experience. If we focus on the experience the money will follow. So, the challenge is to orient ourselves to the experience, despite the pressures.

Why should you and your team attend?

• Learn how charities of all sizes have improved their support experience and used it to unlock income during the pandemic.
• Find out how to prioritise on your supporters’ needs and deliver on their expectations.
• Develop a plan to keep your communication relevant and fresh.
• Get tips on how to challenge internal assumptions that now is not the time to ask supporters to give.
• Win investment for your fundraising and for your fundraisers.

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