At the heart of fundraising, there’s a need for our work to be understood, remembered and, ultimately, to move someone to action – whether that’s becoming involved as a volunteer, donor, advocate, or funding partner.

Storytelling is about sharing real examples, moments or journeys that bring your message to life. It shows the human impact of your work and helps people to understand, remember, and care about it.

In this workshop, we’ll explore storytelling as a technique that can help people in fundraising and marketing roles to do just that.

Who is this workshop for?

Those with responsibilities for fundraising, marketing, volunteer engagement for charities/non-profits.

What will the workshop cover?

Why stories? What makes a story powerful? How can we create stories?

Telling stories with impact and resonance
Building narratives related to the charity’s priorities
Tuning into our audience, making them feel something, empathy, understanding and imagination
How is the story reinforcing brand – what do we want people to know and feel about us?
Branding: not just logos... illustration, music?
Creative styles: reportage, polished?
Anatomy of a story
How can we manage anonymity?
Sourcing stories
How can storytelling support charities/trusts who don’t work directly with end-users?
Important information

Tea and coffee will be served on arrival (from 9am). Lunch will not be provided, please bring your own.

This course is fully funded for VCSE groups & organisations delivering services in Gloucestershire. To enable as many groups & organisations to access this course, we limit bookings to two per organisation. Please note we only accept bookings from individuals attending the course and we are unable to accept multiple bookings in one name. If you would like to book more than two spaces, please email bookings@glosvcsalliance.org.uk and we will aim to accommodate individual needs where possible.

Our events are often over-subscribed and we will activate our wait list process if this happens. We advise anyone interested in booking a place to book asap.

Please ensure that you read our Terms & Conditions of Booking before you book your place: Terms & Conditions of Booking

If you book a place and cannot attend for any reason, please email bookings@glosvcsalliance.org.uk asap so that we can allocate your place to someone else.

If you have any enquiries about this course, please email bookings@glosvcsalliance.org.uk and a member of our team will get back to you.

We look forward to welcoming you on 8 October.

The Gloucestershire VCSE Alliance team

Fundraising: Storytelling for impact