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Fundraising Strategy & Decision-making

Small Charities Coalition

Thursday, 6 July 2017 from 10:00 to 16:00 (BST)

Fundraising Strategy & Decision-making

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Standard Ticket 5 Jul 2017 £30.00 £0.00

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Fundraising Strategy & Decision-making

A strong fundraising strategy is essential for deciding how you’re going to fund and sustain your work, and make the best use of your limited resources, but can often be an afterthought.

Aimed at trustees and senior staff in small charities, this workshop will talk you through the key steps involved, based on our own unique fundraising strategy process developed through years of working with small charities.

This workshop will cover:

  • What you need to do before developing a fundraising strategy.
  • Developing fundraising strategy – the challenges and our unique process.
  • Laying the foundations for your fundraising strategy.
  • Audience mapping, activity planning and setting up to succeed.

The workshop also includes several group exercises and we will be sharing plenty of real-life charity examples along the way.


A previous attendee described the workshop as:

Your very enjoyable, clear and practical workshop has given me a structure in which to think about things and to implement a fundraising strategy. I feel that I've come away with a lot of useful information and - even better - a good set of tools.


Trainer Bio: Mike Zywina

Mike is an experienced fundraiser, consultant and charity Trustee. After heading up the fundraising team at an international development charity for five years, he set up Lime Green Consulting to provide affordable consultancy for small charities.

Lime Green Consulting provide affordable consultancy to smaller charities, specialising in developing fundraising strategy, facilitating strategic planning, providing hands-on fundraising support, as well as training and mentoring.



Trainer Bio: Gemma Pettman

Gemma helps charities to build meaningful relationships, raise much-needed funds and generally shout about how good they are. She's supported causes ranging from city farms to youth unemployment.

Demonstrating impact through storytelling is a crucial part of Gemma’s work. As well as raising much-needed income, she has received praise from funders for her use of sincere and straightforward language.

Gemma brings all this expertise (and more) to our fundraising strategy workshops, helping charities to understand what they need to do to set themselves up for fundraising success.

Lunch is kindly being provided by Frazer Jones

We ask that all attendees arrive 15 minutes before the workshop starts to allow for registration and ensure a timely start and the smooth running of the workshop.

We want to make sure all of our workshops meet your needs, so if you have any questions about accessibility please email

You must be a member of  Small Charities Coalition in order to attend this workshop. If you aren't already you can register for free here.

If the places have all been filled please do add your details to the waitlist and we will let you know as soon as a place becomes available.

Cancellations and Refunds:
If you cancel your place at least 2 full working days before the event takes place then you are entitled to a full refund by request. Refunds for cancellations after this point are given at the discretion of Small Charities Coalition.
If you cannot make a workshop please advise us as soon as possible. Workshops normally have a waitlist and if you notify us early enough then there's a good chance another charity can attend in your place.

Do you have questions about Fundraising Strategy & Decision-making? Contact Small Charities Coalition

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When & Where

Frazer Jones
95 Queen Victoria Street
EC4V 4HN London
United Kingdom

Thursday, 6 July 2017 from 10:00 to 16:00 (BST)

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Small Charities Coalition

Small Charities Coalition is a national membership organisation that helps trustees, staff and volunteers of small charities access the skills, tools and information they need to get going and do what they do best.

For more information visit

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Fundraising Strategy & Decision-making
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