The goal of the energetic, Futsal Unleashed Swansea is to change the way people think about futsal and increase its awareness in the city. The festival portrays futsal as a fast-paced, skill-driven, and youth-focused cultural product, positioning it as more than just a competitive sport.
The event offers an immersive experience that embodies futsal's creative and urban identity by combining live futsal matches, local musicians, influencer appearances, and interactive skill zones. The festival functions as a brand-led showcase and a grassroots activation, supported by Swansea Council, university partners, and local sports organizations.
Key features will include:
- Live exhibition games with visiting players, local teams, and youth academies.
- Futsal skill zones that are interactive and feature mini-matches, dribbling workouts, and shooting challenges.
- Pop-up futsal courts in the street style, demonstrating how the game blends seamlessly with urban settings. And also a final game within Swansea University sports hall.
- Live DJ sets and MCs that combine music and sports to appeal to Swansea's younger audience.
- Using influencers and on-location media to promote the event on digital channels.
