Future Business: Marketing for the social sector

What's different about marketing for a social purpose to marketing a purely commercial business? How do you sell your social value alongside a product or service? Is social always the best way to differentiate yourself in the market? Jess Smith from Poached Creative will take a look at these questions and offer a five-step approach to marketing success, drawing lessons from the award-winning Buy Social campaign. More about Jess here.

This is one of a series of Future Business events designed to get us all thinking about social entrepreneurship and inspire conversation, reflection and action.

Delivered by Plymouth Social Enterprise Network in partnership with the Futures Entrepreneurship Centre and Plymouth City Council.