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What's different about marketing for a social purpose to marketing a purely commercial business? How do you sell your social value alongside a product or service? Is social always the best way to differentiate yourself in the market? Jess Smith from Poached Creative will take a look at these questions and offer a five-step approach to marketing success, drawing lessons from the award-winning Buy Social campaign. More about Jess here.
This is one of a series of Future Business events designed to get us all thinking about social entrepreneurship and inspire conversation, reflection and action.
Plymouth Social Enterprise Network is the focal point for the social enterprise sector in Plymouth. It provides a forum for exchanging ideas, information and expertise. PSEN recently led the successful bid for Plymouth to become the UK's first Social Enterprise City.
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