This is a unique opportunity to pitch your most innovative ideas to Merlin's creative hub.

Blooloop is partnering with Merlin R&D to create a unique platform to collaborate with the most innovative companies in the visitor attractions industry.

We kick off on 6 July with The Future of Dark Rides.

Between 26 May and 26 June suppliers can submit their applications via an online platform. Merlin R&D will provide feedback to all applicants and choose six to take forward to longer meetings on 6 July. All applicants will be invited to a live webinar on 6 July with Q&A.

The event will be open to dark ride suppliers who want to discuss innovations under development with Merlin R&D. This is not a ticketed conference.

You will be able to bring up to 10 members of your team to the online event.

Who should apply?

Applicants should have the ability to produce a dark ride or a significant element of a dark ride.
Dark rides are considered to comprise indoor media based attractions which tell a story, with a track or motion and props. Flying theatres are included.
Merlin R&D are particularly interested to talk to the creative and technical teams rather than sales. They would like to discuss what's in the pipeline rather than seeing a sales brochure.
Individual creatives should reach out to Merlin R&D via the Creative Network initiative or internships. The Blooloop Innovation Pitches are specifically for supplier companies.

What to submit?

A brief description of your dark ride innovation (max 300 words). Make this concise and attention-grabbing!
A max 3 minute video. This can be as simple as a pitch to-camera.
You may upload one supporting document as a pdf file, max 5mb.
More attention should be paid to conveying the USP of the innovation and how it will fit into Merlin's portfolio than the production value of the application.

Why take part?

Guaranteed to be SEEN! Your innovation pitch will be reviewed by Merlin R&D and they will give feedback.
Get the chance to have a longer meeting to discuss your idea with Merlin R&D.
Find out what Merlin's creatives think is the future of dark rides at our live webinar with Q&A and discussion.
This exclusive event can only be accessed by pitch applicants

Find out more information here.

Future of Dark Rides with Merlin R&D