Future of Media Network Evening
Thursday, November 7, 2013 from 6:00 PM to 8:30 PM (GMT)
In May 2012 Alan Moore, founder of marketing think tank SMLXL, told LS:N Global that ‘top-down mass media is about to be replaced by a networked system in which people co-create narrative together through a myriad of new platforms’. Now one year on, Moore’s vision is coming to fruition, and we are realising that media is no longer about top-down communication, but bottom-up collaboration.
Transmedia storytelling has become the norm, as agencies and content creators develop narrative to appear in a multitude of media. Faction Marketing has become the most immersive way to generate buzz around a film, and entertainment in the home is more immersive than ever. Amid these shifts, control has been placed increasingly on the user who inhabits the role of editor, viewer, journalist and reader.
Join LS:N Global’s editorial team and six expert speakers as we unearth what these new power plays mean for brands and consumers. The end of media as we know it? Or a bountiful new eco-system in which we can thrive?
Guest Speakers on the evening will include:
Gerd Leonhard, media futurist and CEO of The Futures Agency
Gerd Leonhard is a media futurist who specializes in how new technologies are disrupting the accepted publishing and broadcasting model. Gerd is an author, strategic advisor, CEO of The Futures Agency and Visiting Professor at the Fundacao Dom Cabral in Sao Paulo. We will be showing an Inform film of Gerd, shot the day before the event.
Ben Fender, CEO, and Christopher Maslen, lead digital artist, Drive Productions
Drive Productions is an independent agency known for its 4D projection mapping. Using cutting-edge media technologies it delivers immersive, spectacular and sensory-rich experiences on behalf of brands in a range of live settings. Ben and Christopher will explain how new media technologies can help brands to create memorable experiences.
Ceri Williams, co-creator, Morphopolis
Ceri is an architectural designer and illustrator, and founder of Parachute Design. Together with partner Dan Walters, Ceri created Morphopolis, a visually stunning tablet game that is about transformation and discovery instead of risk and reward. Morphopolis marks an important step in gaming with experiences that are meaningful, sublime and akin to great works of art. Ceri will explain why Morphopolis is more Monet and less Mario, and what this means for brands.
Joe Wade, creative director, Don’t Panic
Joe is responsible for the creative output of Don’t Panic’s online magazine and creative agency division. With its roots firmly in guerrilla marketing, Don’t Panic focuses on disruptive marketing events. Joe recently won a BAFTA in the comedy category for his tv series The Revolution Will Be Televised. Joe will explore how, in an increasingly turbulent media landscape, brands can remain profitable.
Rob Alderson, editor-in-chief, It’s Nice That
Rob joined It’s Nice That in the summer of 2011 and oversees editorial across both the website and it’s magazine Printed Pages. The website attracts an international readership of around 350,000 unique users a month, while the quarterly magazine tells stories based on depth and discovery Rob will explore the growth of the business, and discuss the means through which brands can use print in new, compelling ways.
Lucie Greene, editor, LS:N Global
LS:N Global editor Lucie Greene has spent 10 years working as a journalist and editor, covering luxury, fashion and lifestyle trends for titles including The Financial Times, Women’s Wear Daily, Elle Decoration, The Telegraph and Vogue. Before joining The Future Laboratory, Lucie was senior editor at Luxup. Lucie will take delegates through insights from LS:N Global’s recent Futuretainment macrotrend.
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